| Eliciting mental map of the customers of Digikala E-stores using zaltman metaphor elicitation technique (ZMET) K Bakhshizadeh Borj, A Haji Jafar, H Nasiri Journal of Business Management 10 (1), 49-72, 2018 | 11 | 2018 |
| Mapping Consumers' Mental Model of Iranian products K Bakhshizadeh Borj, N Davarzani Consumer Behavior Studies Journal 6 (1), 171-191, 2019 | 6 | 2019 |
| Tourism market segmentation of kish free zone: a new approach to brand concept map MS Torkestani, K Bakhshizadeh Borj, P Jahedi Tourism Management Studies 14 (47), 29-63, 2019 | 4 | 2019 |
| Phenomenological Analysis of Foreign Women’s Clothing Consumers (With the Approach of Modifying the Mental Model of Foreign Product Consumption) K Bakhshizadeh Borj, N Jabari, O Solymanzadeh Commercial Surveys 19 (110), 43-56, 2021 | 1 | 2021 |
| Using the Zaltman Metaphor Elicitation Technique (ZMET) to Map Mashhad Religious Tourism Brand K Bakhshizadeh Borj, N Javanshir Giv Tourism Management Studies 15 (49), 1-32, 2020 | 1 | 2020 |
| The effect of cause involvement and skepticism about cause related marketing on consumer attitudes toward brand, advertising and purchase intention K Bakhshizadeh Baraj Quarterly Journal of Brand Management 5 (2), 82-53, 2018 | 1 | 2018 |
| Mapping Associations Networks of Kish Free Zone’s Tourist Branding Using Brand Conceptual Mapping Method MS Torkestani, K Bakhshi Zadeh Borj, P Jahedi Tourism Management Studies 13 (42), 41-65, 2018 | 1 | 2018 |
| INVESTIGATING THE RELATIONSHIP BETWEEN VALS LIFESTYLES WITH LOYALTY TO PRODUCTS’BRAND WITH ADVANCED TECHNOLOGY USING ANANDAN ET AL. MODEL (CASE STUDY: SAMSUNG BRAND IN DIGITAL … ZBK BAKHSHI, FR SALEHIYAN, FMT GHORBANI JOURNAL OF BRAND MANAGEMENT 3 (5), 13-40, 2016 | 1 | 2016 |
| Diaspora Marketing Theoretical Framework with Meta-Synthesis Approach MS Torkestani, Z Dehdashti, K Bakhshizadeh Baraj, P Jahedi Quarterly Journal of Brand Management, 2024 | | 2024 |
| Diaspora marketing discourse analysis SZ Dehdashti, MS Torkestani, BK Bakhshizadeh, P Jahedi business managment perspective, 2023 | | 2023 |
| Nothing's for Free: Identifying the Most Important Content Monetization Mechanics in Mobile Games K Bakhshizadeh Borj, H Nasiri, A Akbari International Journal of Digital Content Management 4 (6), 85-112, 2023 | | 2023 |
| The Relationship between gamification, brand engagement and brand value from the perspective of customers K Bakhshizadeh Borj, B Hoshyar Moghadam, R Salehian Fard Consumer Behavior Studies Journal 9 (3), 88-112, 2022 | | 2022 |
| The Effect of Dynamic Pricing Strategy on Customer Satisfaction with Service Recovery Through Perceived Justice in Internet Taxi Platforms (Case Study: Snap Intelligent … K Bakhshizadeh Borj, M Binai Rad, R Salehian Fard Commercial Strategies 19 (19), 107-128, 2022 | | 2022 |
| Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran BK Bakhshizadeh, MS Torkestani, P Jahedi business managment perspective 20 (4882002243), 43-60, 2022 | | 2022 |
| The effect of destination brand involvement and destination brand personality on tourists’ self-congruity and destination brand attachment K Bakhshizadeh Borj, O Soleymanzadeh, F Jaafari Journal of Tourism and Development 9 (3), 207-218, 2020 | | 2020 |
| نقشه ذهنی مد اسلامی-ایرانی با تمرکز بر سبک پوشش بانوان بخشی زاده برج کبری, دیلمی معزی پیمان فرهنگ در دانشگاه اسلامی 9 (433), 463-478, 2020 | | 2020 |
| Network Mapping of Internal Messenger’s Brand Associations (Case Study: Soroush Messenger) BK Bakhshizadeh, M Rajaei, M Bashirpour JOURNAL OF BRAND MANAGEMENT 7 (21001129), 00-00, 2020 | | 2020 |
| نگاشت نقشه ذهنی مصرف‌کنندگان نسبت به کالای ایرانی بخشی زاده برج, داورزنی, ناصر مطالعات رفتار مصرف‌کننده 6 (1), 171-191, 2019 | | 2019 |
| فهم شناختی از عناصر رضایت مشتری در بازی‌های موبایلی؛ با استفاده از تکنیک مصاحبة نردبانی در روش‌شناسی شبکة خزانه بخشی زاده برج, عبداللهی تحقیقات بازاریابی نوین 8 (2), 39-54, 2018 | | 2018 |
| Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) K Bakhshizadeh Borj, K Abdollahi New Marketing Research Journal 8 (2), 39-54, 2018 | | 2018 |
Mohammad Saleh TorkestaniSenior Lecturer in Marketing, De Montfort University, Leicester, UKVerified email at dmu.ac.uk
