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Mario Campana
Mario Campana
Senior Lecturer (Associate Professor) in Marketing, University of Bath
Verified email at bath.ac.uk
Title
Cited by
Cited by
Year
Mobilising collaborative consumption lifestyles: A comparative frame analysis of time banking
M Laamanen, S Wahlen, M Campana
International Journal of Consumer Studies 39 (5), 459-467, 2015
1042015
# dadtribe: Performing sharenting labour to commercialise involved fatherhood
M Campana, A Van den Bossche, B Miller
Journal of Macromarketing 40 (4), 475-491, 2020
472020
Introduction to the special issue: A macromarketing perspective on alternative economies
M Campana, A Chatzidakis, M Laamanen
Journal of Macromarketing 37 (2), 125-130, 2017
312017
‘We're All Born Naked and the Rest Is Drag’: Spectacularization of Core Stigma in RuPaul’s Drag Race
M Campana, K Duffy, MR Micheli
Journal of Management Studies, 2022
92022
Special Issue on Alternative Economies: Journal of Macromarketing, 2017
M Campana, A Chatzidakis, M Laamanen
Journal of Macromarketing 35 (1), 151-152, 2015
62015
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?
M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, ...
Journal of Public Policy & Marketing 42 (1), 56-73, 2023
52023
Competing with networks: a case study on the 3D printing.
M Gasparin, R Micheli, M Campana
University of Leicester, 2015
52015
Special Issue on Alternative Economies: Journal of Macromarketing, 2017
M Campana, A Chatzidakis, M Laamanen
Journal of Macromarketing 34 (4), 546-547, 2014
52014
Costruirsi un'opinione: le mamme e la ridondanza informativa
P Dubini, M Campana
ASK, 2009
42009
RuPaul’s Drag Race: Between Cultural Branding and Consumer Culture
M Campana, K Duffy
The Cultural Impact of RuPaul's Drag Race, 2021
32021
Blogging as entrepreneurial sweatshop
P Dubini, M Campana
ESA Research Network Sociology of Culture Midterm Conference: Culture and …, 2010
22010
Unconventional entrepreneurship: shaping practices within fablabs
MR Micheli, M Campana, M Gasparin, A Shantz
Academy of Management Proceedings 2022 (1), 11397, 2022
12022
Core stigma and the consumption of RuPaul’s Drag Race
M Campana, K Duffy, MR Micheli
Advances in Consumer Research 48, 246-247, 2020
12020
Motherhood, Entrepreneurship and Consumption: the Case of the Mumpreneurs (part of a symposium on Consumption and Work in the 21st Century)
M Campana, R Doern
Goldsmiths, University of London, 2018
12018
From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market
M Montecchi, MR Micheli, M Campana, HJ Schau
Journal of Public Policy & Marketing 43 (1), 10-30, 2024
2024
RuPaul’s Drag Race: our research shows how it helps destigmatise the LGBTQ+ community
M Campana, K Duffy, MR Micheli
2023
A Journey from Crisis to Advocacy: A Bibliometric Review of LGBTQIA+ Scholarship
M Montecchi, MR Micheli, M Campana, H Schau
Academy of Management Proceedings 2023 (1), 14842, 2023
2023
Market-centric pathways for racial inclusion: the case of# MyBlackReceipt
O Sibai, K Brunk, M Brouard, C Ferreira, M Campana, M Dalmoro, ...
Association for Consumer Research, 2022
2022
Doing the Dirty Work For the Sharing Economy: Building Trust With Consumers in Emerging Markets
M Campana, A Gruen, L Velloso
Advances in Consumer Research, 244-245, 2020
2020
Queens of Drag: A Multidimensional Perspective on Core Stigma
M Campana, K Duffy, MR Micheli
Academy of Management Proceedings 2020 (1), 17152, 2020
2020
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