| Antecedents of "Brand Loyalty" in 401 (k) Plans as Clues to Purchase Criteria for Retirement Investments M Cismaru, B Gelb Asia Pacific Advances in Consumer Research 6, 52-55, 2005 | 190* | 2005 |
| Social marketing campaigns aimed at preventing drunk driving M Cismaru, AM Lavack, E Markewich International Marketing Review, 2009 | 112 | 2009 |
| “Act on climate change”: an application of protection motivation theory M Cismaru, R Cismaru, T Ono, K Nelson Social Marketing Quarterly 17 (3), 62-84, 2011 | 106 | 2011 |
| Campaigns targeting perpetrators of intimate partner violence M Cismaru, AM Lavack Trauma, Violence, & Abuse 12 (4), 183-197, 2011 | 55 | 2011 |
| Using protection motivation theory to increase the persuasiveness of public service communications M Cismaru SIPP Public Policy Papers, 2006 | 55 | 2006 |
| Interaction effects and combinatorial rules governing protection motivation theory variables: A new model M Cismaru, AM Lavack Marketing Theory 7 (3), 249-270, 2007 | 50 | 2007 |
| If the noise coming from next door were loud music, you'd do something about it M Cismaru, G Jensen, AM Lavack Journal of Advertising 39 (4), 69-82, 2010 | 49* | 2010 |
| Understanding health behavior: an integrated model for social marketers M Cismaru, AM Lavack, H Hadjistavropoulos, KD Dorsch Social Marketing Quarterly 14 (2), 2-32, 2008 | 49 | 2008 |
| Using the extended parallel process model to understand texting while driving and guide communication campaigns against it M Cismaru Social marketing quarterly 20 (1), 66-82, 2014 | 44 | 2014 |
| Marketing communications and protection motivation theory: Examining consumer decision-making M Cismaru, AM Lavack International Review on Public and Nonprofit Marketing 3 (2), 9-24, 2006 | 44 | 2006 |
| Water management information campaigns and protection motivation theory K Nelson, M Cismaru, R Cismaru, T Ono International Review on Public and Nonprofit Marketing 8, 163-193, 2011 | 39 | 2011 |
| Marketing social marketing theory to practitioners T Levit, M Cismaru International Review on Public and Nonprofit Marketing, 1-16, 2020 | 37 | 2020 |
| Alcohol consumption among young consumers: a review and recommendations M Cismaru, AM Lavack, E Markewich Young Consumers 9 (4), 282-296, 2008 | 35 | 2008 |
| Social marketing campaigns aimed at preventing and controlling obesity: A review and recommendations M Cismaru, AM Lavack International Review on Public and Non Profit Marketing 4 (1), 9-30, 2007 | 30 | 2007 |
| Preventing fetal alcohol spectrum disorders: the role of protection motivation theory M Cismaru, S Deshpande, R Thurmeier, AM Lavack, N Agrey Health marketing quarterly 27 (1), 66-85, 2010 | 27 | 2010 |
| “Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations M Cismaru, K Nimegeers International Review on Public and Nonprofit Marketing 14, 113-135, 2017 | 25 | 2017 |
| The role of cost and response-efficacy in persuasiveness of health recommendations M Cismaru, A Nagpal, P Krishnamurthy Journal of Health Psychology 14 (1), 135-141, 2009 | 25 | 2009 |
| Application of the transtheoretical model and social marketing to antidepression campaign websites T Levit, M Cismaru, A Zederayko Social Marketing Quarterly 22 (1), 54-77, 2016 | 24 | 2016 |
| “Don't Suffer in Silence”—Applying the Integrated Model for Social Marketers to Campaigns Targeting Victims of Domestic Violence M Cismaru, AM Lavack Social marketing quarterly 16 (1), 97-129, 2010 | 22 | 2010 |
| Tobacco warning labels and the protection motivation model: implications for Canadian tobacco control policy M Cismaru, AM Lavack Canadian Public Policy 33 (4), 477-486, 2007 | 21 | 2007 |
Anne LavackAdjunct Professor, School of Business & Economics, Thompson Rivers UniversityVerified email at tru.ca
