Seigyoung Auh
Seigyoung Auh
Professor of Global Marketing, Research Faculty Center for Services Leadership, Arizona State
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Cited by
Cited by
Service research priorities in a rapidly changing context
AL Ostrom, A Parasuraman, DE Bowen, L Patrício, CA Voss
Journal of Service Research 18 (2), 127-159, 2015
Co-production and customer loyalty in financial services
S Auh, SJ Bell, CS McLeod, E Shih
Journal of retailing 83 (3), 359-370, 2007
Balancing exploration and exploitation: The moderating role of competitive intensity
S Auh, B Menguc
Journal of business research 58 (12), 1652-1661, 2005
Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness
B Menguc, S Auh
Journal of the academy of marketing science 34 (1), 63-73, 2006
Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costs
SJ Bell, S Auh, K Smalley
Journal of the Academy of Marketing Science 33 (2), 169-183, 2005
To be engaged or not to be engaged: The antecedents and consequences of service employee engagement
B Menguc, S Auh, M Fisher, A Haddad
Journal of business research 66 (11), 2163-2170, 2013
The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
B Menguc, S Auh, L Ozanne
Journal of Business Ethics 94 (2), 279-298, 2010
Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance
B Menguc, S Auh, E Shih
Journal of business research 60 (4), 314-321, 2007
Compatibility effects in evaluations of satisfaction and loyalty
S Auh, MD Johnson
Journal of Economic psychology 26 (1), 35-57, 2005
Customer and supplier involvement in design: The moderating role of incremental and radical innovation capability
B Menguc, S Auh, P Yannopoulos
Journal of Product Innovation Management 31 (2), 313-328, 2014
Top management team diversity and innovativeness: The moderating role of interfunctional coordination
S Auh, B Menguc
Industrial Marketing Management 34 (3), 249-261, 2005
Development and return on execution of product innovation capabilities: The role of organizational structure
B Menguc, S Auh
Industrial marketing management 39 (5), 820-831, 2010
The application of the technology acceptance model under different cultural contexts: The case of online shopping adoption
AR Ashraf, N Thongpapanl, S Auh
Journal of International Marketing 22 (3), 68-93, 2014
Employees' affective commitment to change
P Shum, L Bove, S Auh
European journal of marketing, 2008
The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders
B Menguc, S Auh
Industrial Marketing Management 37 (4), 455-470, 2008
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
O Merlo, S Auh
Marketing Letters 20 (3), 295-311, 2009
Performance implications of the direct and moderating effects of centralization and formalization on customer orientation
S Auh, B Menguc
Industrial marketing management 36 (8), 1022-1034, 2007
The effects of soft and hard service attributes on loyalty: the mediating role of trust
S Auh
Journal of Services Marketing, 2005
The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and inter-functional coordination
S Auh, B Menguc
International Journal of Research in Marketing 22 (3), 333-350, 2005
Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance
AB Eisingerich, S Auh, O Merlo
Journal of Service Research 17 (1), 40-53, 2014
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