Marcel Goic
Marcel Goic
Assistant Profesor of Marketing, University of Chile
Verified email at dii.uchile.cl - Homepage
TitleCited byYear
Optimizing long-term production plans in underground and open-pit copper mines
R Epstein, M Goic, A Weintraub, J Catalán, P Santibáñez, R Urrutia, ...
Operations Research 60 (1), 4-17, 2012
722012
Cross-market discounts
M Goić, K Jerath, K Srinivasan
Marketing Science 30 (1), 134-148, 2011
282011
Detecting inefficiently managed categories in a retail store
M Goic, M Bosch, JP Castro
journal of the Operational Research Society 66 (1), 160-171, 2015
82015
Estimación de lifetime value basada en comportamiento transaccional
P Marín, L Aburto, M Bosch, M Goic
72005
Programación Dinámica
MF Goic
Universidad de Chile, Santiago–Chile, 1-9, 2005
22005
Modelamiento de Problemas de Programación Lineal” con Variables Binarias.”
M Goic
Universidad de Chile, Facultad de Ciencias Físicas y Matemáticas, 0
2
How Does the Value of Geolocation Information Vary Across the Purchase Funnel?
M Goic, J Guajardo, L Ma
Available at SSRN 3316996, 2019
12019
The Effect of Social Recommendation and Location in Reaching and Converting Mobile Customers
M Goic, J Guajardo, L Ma
Available at SSRN 3274718, 2018
12018
The Effect of House Ads on Multichannel Sales
M Goic, R Álvarez, R Montoya
Journal of Interactive Marketing 42, 32-45, 2018
12018
Essays on Multi-product Pricing
M Goic
figshare, 2011
12011
Caracterización del proceso de fuga de clientes utilizando información transaccional
C Segovia, L Aburto, M Goic
12006
Aplicación de algoritmos genéticos para el mejoramiento del proceso de programación del rodaje en la industria del cine independiente
M Goic, C Caballero
Ceges,(73), agosto, 2005
12005
Análisis de desempeño de las categorías en un supermercado usando Data Envelopment Analysis
M Bosch, M Goic, P Bustos
Universidad de Chile, 2004
12004
Firms versus Friends: Assessing the Impact of Recommendations in Mobile Environments
M Goic, J Guajardo, L Ma
2019
Omnichannel Analytics
M Goic, M Olivares
Operations in an Omnichannel World, 115-150, 2019
2019
Inferring Competitor Pricing with Incomplete Information
M Goic, A Montgomery
2011
Making Better Pricing Decisions with Implied Priors
AL Montgomery, M Goic
2010
ON THE ROLE OF BAYESIAN ANALYSIS IN LEGAL PROCEEDINGS: DISCRIMINATION AND BIAS IN JUROR SELECTION
M Goic, S Miyahara, Y Tanaka, R Francis
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Articles 1–18