| COVID-19: potential effects on Chinese citizens’ lifestyle and travel J Wen, M Kozak, S Yang, F Liu Tourism Review 76 (1), 74-87, 2021 | 984 | 2021 |
| Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands F Liu, J Li, D Mizerski, H Soh European Journal of Marketing 46 (7/8), 922-937, 2012 | 749 | 2012 |
| Be rational or be emotional: advertising appeals, service types and consumer responses H Zhang, J Sun, F Liu, J Knight European Journal of Marketing 48 (11/12), 2105-2126, 2014 | 303 | 2014 |
| A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines F Liu, J Murphy International Journal of Wine Business Research 19 (2), 98-113, 2007 | 199 | 2007 |
| Consumer responses to sex appeal advertising: a cross‐cultural study F Liu, H Cheng, J Li International marketing review 26 (4/5), 501-520, 2009 | 177 | 2009 |
| Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context TT Li, F Liu, GN Soutar Journal of Destination Marketing & Management 19, 100547, 2021 | 143 | 2021 |
| The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention M Yu, F Liu, J Lee, G Soutar Journal of Product & Brand Management 27 (4), 440-451, 2018 | 133 | 2018 |
| English and Chinese? The role of consumer ethnocentrism and country of origin in Chinese attitudes towards store signs F Liu, J Murphy, J Li, X Liu Australasian Marketing Journal 14 (2), 5-16, 2006 | 112 | 2006 |
| Cultural dimensions of website design and content W Zhao, B Massey, J Murphy, L Fang Prometheus 21 (1), 74-84, 2003 | 87 | 2003 |
| Sex appeal advertising: gender differences in Chinese consumers’ responses F Liu, J Li, H Cheng Asia Pacific Journal of Marketing and Logistics 18 (1), 19-28, 2006 | 69 | 2006 |
| Understanding potential and repeat visitors’ travel intentions: the roles of travel motivations, destination image, and visitor image congruity D Maghrifani, F Liu, J Sneddon Journal of Travel Research 61 (5), 1121-1137, 2022 | 60 | 2022 |
| The relationship between attitude and behavior: an empirical study in China J Li, D Mizerski, A Lee, F Liu Asia Pacific Journal of Marketing and Logistics 21 (2), 232-242, 2009 | 60 | 2009 |
| Boycotting foreign products: a study of Indonesian Muslim consumers DK Sari, D Mizerski, F Liu Journal of Islamic Marketing 8 (1), 16-34, 2017 | 47 | 2017 |
| Culture, perceived value, and advertising acceptance: a cross-cultural study on mobile advertising F Liu, A Kanso, Y Zhang, D Olaru Journal of Promotion Management 25 (7), 1028-1058, 2019 | 46 | 2019 |
| Examining perceived and projected destination image: A social media content analysis W Sun, S Tang, F Liu Sustainability 13 (6), 3354, 2021 | 45 | 2021 |
| Consumers’ responses to negative publicity: The influence of culture on information search and negative word-of-mouth M Yu, F Liu, JA Lee Journal of Brand Management 26, 141-156, 2019 | 45 | 2019 |
| An Azo-Spiro Mixed Ionic Liquid Electrolyte for Lithium Metal–LiFePO4 Batteries GH Lane, AS Best, DR MacFarlane, AF Hollenkamp, M Forsyth Journal of the Electrochemical Society 157 (7), A876, 2010 | 38 | 2010 |
| How international students select offshore programs: The influence of image, attitude, subject norm, and perceived behavioral control J Li, F Liu, JI Rojas-Méndez Asia Pacific Education Review 14, 381-390, 2013 | 37 | 2013 |
| The Google Online Marketing Challenge: Classroom learning with real clients, real money, and real advertising campaigns BJ Jansen, K Hudson, L Hunter, F Liu, J Murphy Journal of Interactive Advertising 9 (1), 49-55, 2008 | 35 | 2008 |
| Experiences and value perceptions of an ecotourism trip–an empirical study of outbound Chinese tourists T Li, F Liu, GN Soutar Tourism Recreation Research 46 (3), 333-344, 2021 | 20 | 2021 |
Jamie MurphyUniversity of Eastern FinlandVerified email at uef.fi
