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Linda Greef Mullen
Linda Greef Mullen
Assistant Professor of Marketing Georgia Southern University
Verified email at georgiasouthern.edu
Title
Cited by
Cited by
Year
Increased word‐of‐mouth via strategic cause‐related marketing
M Lee Thomas, LG Mullen, J Fraedrich
International Journal of Nonprofit and Voluntary Sector Marketing 16 (1), 36-49, 2011
812011
Designing process-oriented guided-inquiry activities: a new innovationl for marketing classes
D Hale, LG Mullen
Marketing Education Review 19 (1), 73-80, 2009
732009
Successful cause-related marketing partnering as a means to aligning corporate and philanthropic goals: An empirical study
ML Thomas, JP Fraedrich, LG Mullen
Academy of Marketing Studies Journal 15 (2), 113, 2011
422011
Analyzing the impact of a sales shadowing program: Process and outcomes
LG Mullen, LRL Larson
Journal for Advancement of Marketing Education 24, 36-42, 2016
142016
ILLEGAL QUESTIONING: A STUDY OF MARKETING STUDENTS'RECENT INTERVIEW EXPERIENCES DURING THEIR CAREER SEARCHES.
LG Mullen, R Thakur, K Hensel
Journal for Advancement of Marketing Education 10, 2007
102007
Interviewing the fraudsters
LG Mullen, D Sinclair, ML Thomas
The CPA, 2012
62012
Incorporating the Google Online Marketing Challenge into Classes
J Murphy
New Horizons in Marketing Education, 140, 2009
62009
Multidisciplinary POGIL: A faculty learning community
L Frost, A Parham, TW Maurer, J Chopak-Foss, RM Gee, A Rushing, ...
Georgia Southern University Press, 2011
32011
Assessment of oral presentations in an accounting program: Videotapes and role plays
LB Fletcher, LG Mullen, GJ Stuart
The Accounting Educators' Journal, 2018
22018
Use of online or traditional job search tools: Which do sales students prefer when searching to begin their post-college graduate careers-A study revisited
LG Mullen, RS Stuart, ML Thomas
12023
The Thomas shop: a boutique business case study
ML Thomas, LG Mullen, M McDonald
Allied Academies International Conference. International Academy for Case …, 2009
12009
Digital vs. Traditional: Comparing Sales Students' Initial Post-College Career Search Preferences Before and After COVID-19
L Mullen, R Stuart, ML Thomas
Journal of Applied Marketing Theory 10 (2), 2, 2023
2023
The Impact of Implementing a Design-Thinking Project in the Sales Classroom.
LRL Larson, LG Mullen, S Sleep, M Thomas
International Journal for Business Education 159, 9-19, 2019
2019
The impact of implementing a design-thinking project in the sales classroom
L Levine, L Mullen, S Sleep, ML Thomas
International Journal for Business Education 159 (1), 1, 2019
2019
Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study
LG Mullen, RS Stuart, ML Thomas
2019
Association of Marketing Theory and Practice
LB Fletcher, LG Mullen
2017
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement
LB Fletcher, LG Mullen, GJ Stuart
2017
Implementing Design-thinking Projects in the Sales Classroom
LRL Larson, LG Mullen
2016
The Impact of Shadowing within a University Sales Program
LG Mullen, LRL Larson
2016
The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship
ML Alfonso, LG Mullen, W Denton
2016
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