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Linda Greef Mullen
Linda Greef Mullen
Assistant Professor of Marketing Georgia Southern University
Verified email at georgiasouthern.edu
Title
Cited by
Cited by
Year
Increased word‐of‐mouth via strategic cause‐related marketing
M Lee Thomas, LG Mullen, J Fraedrich
International Journal of Nonprofit and Voluntary Sector Marketing 16 (1), 36-49, 2011
792011
Designing process-oriented guided-inquiry activities: a new innovationl for marketing classes
D Hale, LG Mullen
Marketing Education Review 19 (1), 73-80, 2009
702009
Successful cause-related marketing partnering as a means to aligning corporate and philanthropic goals: An empirical study
ML Thomas, JP Fraedrich, LG Mullen
Academy of Marketing Studies Journal 15 (2), 113, 2011
422011
Analyzing the impact of a sales shadowing program: Process and outcomes
LG Mullen, LRL Larson
Journal for Advancement of Marketing Education 24, 36-42, 2016
142016
ILLEGAL QUESTIONING: A STUDY OF MARKETING STUDENTS'RECENT INTERVIEW EXPERIENCES DURING THEIR CAREER SEARCHES.
LG Mullen, R Thakur, K Hensel
Journal for Advancement of Marketing Education 10, 2007
112007
Interviewing the Fraudsters.
LG Mullen, DT Sinclair, ML Thomas
CPA Journal 82 (2), 2012
62012
Incorporating the Google Online Marketing Challenge into Classes
J Murphy
New Horizons in Marketing Education, 140, 2009
62009
Assessment of oral presentations in an accounting program: Videotapes and role plays
LB Fletcher, LG Mullen, GJ Stuart
The Accounting Educators' Journal, 2018
22018
Multidisciplinary POGIL: A faculty learning community
L Frost, A Parham, TW Maurer, J Chopak-Foss, RM Gee, A Rushing, ...
Georgia Southern University Press, 2011
22011
Use of online or traditional job search tools: Which do sales students prefer when searching to begin their post-college graduate careers-A study revisited
LG Mullen, RS Stuart, ML Thomas
12023
The Impact of Implementing a Design-Thinking Project in the Sales Classroom.
LRL Larson, LG Mullen, S Sleep, M Thomas
International Journal for Business Education 159, 9-19, 2019
12019
The Thomas shop: a boutique business case study
ML Thomas, LG Mullen, M McDonald
Allied Academies International Conference. International Academy for Case …, 2009
12009
Digital vs. Traditional: Comparing Sales Students' Initial Post-College Career Search Preferences Before and After COVID-19
L Mullen, R Stuart, ML Thomas
Journal of Applied Marketing Theory 10 (2), 2, 2023
2023
The impact of implementing a design-thinking project in the sales classroom
L Levine, L Mullen, S Sleep, ML Thomas
International Journal for Business Education 159 (1), 1, 2019
2019
Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study
LG Mullen, RS Stuart, ML Thomas
2019
Association of Marketing Theory and Practice
LB Fletcher, LG Mullen
2017
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement
LB Fletcher, LG Mullen, GJ Stuart
2017
Implementing Design-thinking Projects in the Sales Classroom
LRL Larson, LG Mullen
2016
The Impact of Shadowing within a University Sales Program
LG Mullen, LRL Larson
2016
The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship
ML Alfonso, LG Mullen, W Denton
2016
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