Increased word‐of‐mouth via strategic cause‐related marketing M Lee Thomas, LG Mullen, J Fraedrich International Journal of Nonprofit and Voluntary Sector Marketing 16 (1), 36-49, 2011 | 81 | 2011 |
Designing process-oriented guided-inquiry activities: a new innovationl for marketing classes D Hale, LG Mullen Marketing Education Review 19 (1), 73-80, 2009 | 71 | 2009 |
Successful cause-related marketing partnering as a means to aligning corporate and philanthropic goals: An empirical study ML Thomas, JP Fraedrich, LG Mullen Academy of Marketing Studies Journal 15 (2), 113, 2011 | 42 | 2011 |
Analyzing the impact of a sales shadowing program: Process and outcomes LG Mullen, LRL Larson Journal for Advancement of Marketing Education 24, 36-42, 2016 | 14 | 2016 |
ILLEGAL QUESTIONING: A STUDY OF MARKETING STUDENTS'RECENT INTERVIEW EXPERIENCES DURING THEIR CAREER SEARCHES. LG Mullen, R Thakur, K Hensel Journal for Advancement of Marketing Education 10, 2007 | 11 | 2007 |
Interviewing the Fraudsters. LG Mullen, DT Sinclair, ML Thomas CPA Journal 82 (2), 2012 | 6 | 2012 |
Incorporating the Google Online Marketing Challenge into Classes J Murphy New Horizons in Marketing Education, 140, 2009 | 6 | 2009 |
Assessment of oral presentations in an accounting program: Videotapes and role plays LB Fletcher, LG Mullen, GJ Stuart The Accounting Educators' Journal, 2018 | 2 | 2018 |
Multidisciplinary POGIL: A faculty learning community L Frost, A Parham, TW Maurer, J Chopak-Foss, RM Gee, A Rushing, ... Georgia Southern University Press, 2011 | 2 | 2011 |
Use of online or traditional job search tools: Which do sales students prefer when searching to begin their post-college graduate careers-A study revisited LG Mullen, RS Stuart, ML Thomas | 1 | 2023 |
The Impact of Implementing a Design-Thinking Project in the Sales Classroom. LRL Larson, LG Mullen, S Sleep, M Thomas International Journal for Business Education 159, 9-19, 2019 | 1 | 2019 |
The impact of implementing a design-thinking project in the sales classroom L Levine, L Mullen, S Sleep, ML Thomas International Journal for Business Education 159 (1), 1, 2019 | 1 | 2019 |
The Thomas shop: a boutique business case study ML Thomas, LG Mullen, M McDonald Allied Academies International Conference. International Academy for Case …, 2009 | 1 | 2009 |
Digital vs. Traditional: Comparing Sales Students' Initial Post-College Career Search Preferences Before and After COVID-19 L Mullen, R Stuart, ML Thomas Journal of Applied Marketing Theory 10 (2), 2, 2023 | | 2023 |
Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study LG Mullen, RS Stuart, ML Thomas | | 2019 |
Association of Marketing Theory and Practice LB Fletcher, LG Mullen | | 2017 |
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement LB Fletcher, LG Mullen, GJ Stuart | | 2017 |
Implementing Design-thinking Projects in the Sales Classroom LRL Larson, LG Mullen | | 2016 |
The Impact of Shadowing within a University Sales Program LG Mullen, LRL Larson | | 2016 |
The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship ML Alfonso, LG Mullen, W Denton | | 2016 |