Linda Greef Mullen
Linda Greef Mullen
Assistant Professor of Marketing Georgia Southern University
Verified email at georgiasouthern.edu
Title
Cited by
Cited by
Year
Increased word‐of‐mouth via strategic cause‐related marketing
M Lee Thomas, LG Mullen, J Fraedrich
International Journal of Nonprofit and Voluntary Sector Marketing 16 (1), 36-49, 2011
672011
Designing Process-Oriented Guided-Inquiry Activities: A New Innovationl for Marketing Classes
D Hale, LG Mullen
Marketing Education Review 19 (1), 73-80, 2009
532009
Successful cause-related marketing partnering as a means to aligning corporate and philanthropic goals: An empirical study
ML Thomas, JP Fraedrich, LG Mullen
Academy of Marketing Studies Journal 15 (2), 113, 2011
302011
Illegal questioning: A study of marketing students’ recent interview experiences during their career searches
LG Mullen, R Thakur, K Hensel
Journal for the Advancement of Marketing Education 10 (1), 27-39, 2007
92007
Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes.
LG Mullen, LRL Larson
Journal for Advancement of Marketing Education 24, 2016
72016
Incorporating the Google Online Marketing Challenge into Classes
J Murphy, S Tuzovic, P Ling, L Mullen
panel at the Marketing Educators' Association Conference, 23-25, 2009
62009
Interviewing the fraudsters
LG Mullen, D Sinclair, ML Thomas
The CPA Journal 82 (2), 68-71, 2012
52012
Multidisciplinary POGIL-A faculty learning community
L Frost, AG Parham, TW Maurer, J Chopak-Foss, RM Gee, A Rushing, ...
32011
Assessment of oral presentations in an accounting program: Videotapes and role plays
LB Fletcher, LG Mullen, GJ Stuart
The Accounting Educators' Journal, 2018
12018
The Thomas shop: a boutique business case study
ML Thomas, LG Mullen, M McDonald
Allied Academies International Conference. International Academy for Case …, 2009
12009
The Impact of Implementing a Design-Thinking Project in the Sales Classroom.
LRL Larson, LG Mullen, S Sleep, M Thomas
International Journal for Business Education 159, 9-19, 2019
2019
Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study
LG Mullen, RS Stuart, ML Thomas
2019
Association of Marketing Theory and Practice
LB Fletcher, LG Mullen
2017
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement
LB Fletcher, LG Mullen, GJ Stuart
2017
Implementing Design-thinking Projects in the Sales Classroom
LRL Larson, LG Mullen
2016
The Impact of Shadowing within a University Sales Program
LG Mullen, LRL Larson
2016
The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship
ML Alfonso, LG Mullen, W Denton
2016
Richard E. Mathisen Michael Musante Michael McCall
P Titlebaum, R Dick, K Feldmann, R Davis, ML Thomas, LRL Larson, ...
Journal of Applied Marketing Theory 5 (1), 45-61, 2014
2014
Growing Marketing Majors: From Sales Class to Sales Centers
LG Mullen, J Whalen, J Peltier, T Loe, R Erffmeyer
Marketing Management Association Fall Educators' Conference (MMA), 2013
2013
Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class
LG Mullen, LRL Larson
2013
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