| Connecting with consumers using ubiquitous technology: A new model to forecast consumer reaction A Margulis, H Boeck, M Laroche Journal of Business Research 121, 448-460, 2020 | 34 | 2020 |
| Building theory from consumer reactions to RFID: discovering Connective Proximity A Margulis, H Boeck, Y Bendavid, F Durif Ethics and Information Technology 18, 81-101, 2016 | 15 | 2016 |
| Identification des facteurs de succès d'implantation des SI en gestion documentaire moderne: une étude empirique A Margulis Archives (Québec) 41 (2), 2009 | 8 | 2009 |
| Proximity marketing in banking: lessons from retail and entertainment industries A Margulis, N Levesque, H Boeck International Journal of Technology Marketing 13 (3-4), 401-427, 2019 | 3 | 2019 |
| How do consumer characteristics impact purchase intention and brand equity when proximity marketing is involved A Margulis, N Levesque, H Boeck The Proceedings of European Marketing Academy Conference, 2017 | 1 | 2017 |
| Toward Harmony and Respect: A Model of Consumer Reaction to RFID Technology use in Retail A Margulis, H Boeck | 1* | |
| The Government-Firm-Society Triad in Ubiquitous Computing: Ethical Issue or Harmonious Chorale? The Case of RFID Technology A Margulis, H Boeck, F Durif CSR COMMUNICATION CONFERENCE 2015, 133, 2015 | | 2015 |
Harold BoeckProfessor of Marketing, ESG UQAMVerified email at haroldboeck.com
