| A brief review of systems theories and their managerial applications C Mele, J Pels, F Polese Service Science 2 (1-2), 126-135, 2010 | 935 | 2010 |
| An introduction to the viable systems approach and its contribution to marketing S Barile, J Pels, F Polese, M Saviano Journal of Business Market Management 5 (2), 54-78, 2012 | 214 | 2012 |
| Exchange relationships in consumer markets? J Pels European Journal of Marketing 33 (1/2), 19-37, 1999 | 205 | 1999 |
| A Holistic Market Conceptualization C Mele, J Pels, K Storbacka Journal of the Academy of Marketing Science 43 (1), 2015 | 192 | 2015 |
| A new perspective on market dynamics Market plasticity and the stability–fluidity dialectics S Nenonen, Kjellberg, Hans, J Pels, C Lilliemay, L Sara, M Cristina, ... Marketing Theory,, 1-21, 2014 | 175 | 2014 |
| Integrating transactional and relational marketing exchange: a pluralistic perspective J Pels, NE Coviello, RJ Brodie Journal of Marketing Theory and Practice 8 (3), 11-20, 2000 | 142 | 2000 |
| Do we really understand business marketing? Getting beyond the RM and BM matrimony J Pels, K Möller, M Saren Journal of Business & Industrial Marketing 24 (5/6), 322-336, 2009 | 108 | 2009 |
| Identification and management of key clients J Pels European Journal of Marketing 26 (5), 5-21, 1992 | 92 | 1992 |
| Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand J Pels, RJ Brodie, WJ Johnston Journal of Business & Industrial Marketing 19 (6), 386-396, 2004 | 74 | 2004 |
| Business-to-business marketing practices in West Africa, Argentina and the United States KQ Dadzie, WJ Johnston, J Pels Journal of Business & Industrial Marketing 23 (2), 115-123, 2008 | 64 | 2008 |
| Profiling marketing practice in an emerging economy: the Argentine case J Pels, RJ Brodie Journal of Global Marketing 17 (1), 67-91, 2004 | 51 | 2004 |
| A brief review of systems theories and their managerial applications. Service Science, 2 (1–2), 126–135 C Mele, J Pels, F Polese | 42 | 2010 |
| "Value co-creation: using a viable systems approach to draw implications from organizational theories J Pels, F Polese, RJ Brodie Mercati e Competitività, 2012 | 41 | 2012 |
| Buyer-seller exchange situations: four empirical cases A Lindgreen, J Pels Journal of Relationship Marketing 1 (3-4), 69-93, 2002 | 39 | 2002 |
| J. & Polese, F.(2010). A brief review of systems theories and their managerial applications CP Mele, J Pels Service Science 2 (1-2), 126-135, 0 | 36 | |
| A comment on paradox and middle-range theory: universality, synthesis and supplement M Saren, J Pels Journal of Business & Industrial Marketing 23 (2), 105-107, 2008 | 35 | 2008 |
| The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms: Learnings from Organizational Theory and the Strategy Literature. J Pels, M Saren Journal of Relationship Marketing 4 (3-4), 59-84, 2006 | 24 | 2006 |
| Complexity and governance S Barile, F Polese, J Pels, D Sarno Global encyclopedia of public administration, public policy, and governance …, 2018 | 5 | 2018 |
| A SD logic conceptualization of markets: an application to low income consumers in emerging markets. J Pels, C Mele Handbook of Service Dominant Logic, 2018 | | 2018 |
| Approaches to Theorizing Markets C Mele, J Pels The 2011 Naples Forum on Service-service dominant logic, network & system …, 2011 | | 2011 |
