| Risk perceptions and risk characteristics HJ Paek, T Hove Oxford research encyclopedia of communication, 2017 | 402 | 2017 |
| Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64, 192-207, 2011 | 283 | 2011 |
| Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007 | 269 | 2007 |
| Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising HJ Paek, H Shah Howard Journal of Communications 14 (4), 225-243, 2003 | 230 | 2003 |
| Engagement across three social media platforms: An exploratory study of a cause-related PR campaign HJ Paek, T Hove, Y Jung, RT Cole Public Relations Review 39 (5), 526-533, 2013 | 212 | 2013 |
| Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses HJ Paek, K Kim, T Hove Health education research 25 (6), 1085-1099, 2010 | 208 | 2010 |
| Theory-based approaches to understanding public emergency preparedness: Implications for effective health and risk communication HJ Paek, K Hilyard, V Freimuth, JK Barge, M Mindlin Journal of health communication 15 (4), 428-444, 2010 | 202 | 2010 |
| Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube HJ Paek, S Kim, T Hove, JY Huh Journal of health communication 19 (5), 545-560, 2014 | 195 | 2014 |
| Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53, 371-383, 2005 | 190 | 2005 |
| A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007 | 171 | 2007 |
| Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: The case of H1N1 influenza in South Korea SH Oh, HJ Paek, T Hove Asian Journal of Communication 25 (1), 14-32, 2015 | 165 | 2015 |
| Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effects HJ Paek, SH Yoon, DV Shah Journalism & Mass Communication Quarterly 82 (3), 587-606, 2005 | 163 | 2005 |
| Public support for government actions during a flu pandemic: lessons learned from a statewide survey HJ Paek, K Hilyard, VS Freimuth, JK Barge, M Mindlin Health promotion practice 9 (4_suppl), 60S-72S, 2008 | 154 | 2008 |
| Peer or expert? The persuasive impact of YouTube public service announcement producers HJ Paek, T Hove, H Ju Jeong, M Kim International Journal of Advertising 30 (1), 161-188, 2011 | 152 | 2011 |
| The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads HJ Paek, Z Pan, Y Sun, J Abisaid, D Houden Communication Research 32 (2), 143-170, 2005 | 136 | 2005 |
| A content analysis of smoking fetish videos on YouTube: regulatory implications for tobacco control K Kim, HJ Paek, J Lynn Health communication 25 (2), 97-106, 2010 | 134 | 2010 |
| To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads HJ Paek, MR Nelson Journal of current issues & research in advertising 31 (2), 75-90, 2009 | 130 | 2009 |
| Spreading global consumerism: Effects of mass media and advertising on consumerist values in China HJ Paek, Z Pan Mass Communication & Society 7 (4), 491-515, 2004 | 129 | 2004 |
| How peer proximity moderates indirect media influence on adolescent smoking HJ Paek, AC Gunther Communication Research 34 (4), 407-432, 2007 | 128 | 2007 |
| Media dissociation, Internet use, and antiwar political participation: A case study of political dissent and action against the war in Iraq H Hwang, M Schmierbach, HJ Paek, H Gil de Zuniga, D Shah Mass Communication & Society 9 (4), 461-483, 2006 | 126 | 2006 |
Thomas HoveDepartment of Advertising & Public Relations, Hanyang UniversityVerified email at hanyang.ac.kr
