Hye-Jin Paek

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Thomas HoveDepartment of Advertising & Public Relations, Hanyang UniversityVerified email at hanyang.ac.kr
Michelle R. NelsonProfessor of Advertising, Institute of Communications Research, Professor of Marketing, UniversityVerified email at illinois.edu
Anu SirolaPostdoctoral researcher, University of Jyväskylä, FinlandVerified email at jyu.fi
Markus KaakinenInstitute of Criminology and Legal Policy at the University of HelsinkiVerified email at helsinki.fi
Atte OksanenProfessor of social psychology, Tampere University, FinlandVerified email at tuni.fi
Iina SavolainenTampere UniversityVerified email at tuni.fi
Izabela ZychUniversidad de CórdobaVerified email at uco.es
Hyun Ju JeongDepartment of Integrated Strategic Communication, University of KentuckyVerified email at uky.edu
Hojoon ChoiAssociate Professor, The University of HoustonVerified email at uh.edu
Katherine AlaimoAssociate Professor, Michigan State UniversityVerified email at msu.edu
Byoungkwan LeeHanyang UniversityVerified email at hanyang.ac.kr
Hyun Jung OhAssistant Professor at Hanyang University (ERICA)Verified email at hanyang.ac.kr
Bryan H. ReberUniversity of GeorgiaVerified email at UGA.edu
Ye SunUniversity of UtahVerified email at utah.edu
Yumi JungVerified email at pknu.ac.kr
Nora RifonProfessor Michigan State UniversityVerified email at msu.edu
Elizabeth Taylor QuilliamMIchigan State UniversityVerified email at msu.edu
Leonard ReidProfessor of Advertising, University of GeorgiaVerified email at uga.edu
Karin (Allor) PfeifferProfessor of Kinesiology, Michigan State UniversityVerified email at msu.edu
Joseph J CarlsonAssociate Prof, Mich State Univ, Radiology Dept, College Osteopathic Medicine, SCVN Div.Verified email at rad.msu.edu

Hye-Jin Paek

Department of Advertising & Public Relations, Hanyang University, South Korea

Verified email at hanyang.ac.kr

Health and risk communication media effects on health social marketing communication campaigns


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Risk perceptions and risk characteristics HJ Paek, T Hove Oxford research encyclopedia of communication, 2017	324	2017
Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64, 192-207, 2011	260	2011
Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007	260	2007
Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising HJ Paek, H Shah Howard Journal of Communications 14 (4), 225-243, 2003	222	2003
Engagement across three social media platforms: An exploratory study of a cause-related PR campaign HJ Paek, T Hove, Y Jung, RT Cole Public Relations Review 39 (5), 526-533, 2013	202	2013
Theory-based approaches to understanding public emergency preparedness: Implications for effective health and risk communication HJ Paek, K Hilyard, V Freimuth, JK Barge, M Mindlin Journal of health communication 15 (4), 428-444, 2010	191	2010
Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses HJ Paek, K Kim, T Hove Health education research 25 (6), 1085-1099, 2010	189	2010
Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53, 371-383, 2005	188	2005
Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube HJ Paek, S Kim, T Hove, JY Huh Journal of health communication 19 (5), 545-560, 2014	187	2014
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007	167	2007
Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: The case of H1N1 influenza in South Korea SH Oh, HJ Paek, T Hove Asian Journal of Communication 25 (1), 14-32, 2015	151	2015
Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effects HJ Paek, SH Yoon, DV Shah Journalism & Mass Communication Quarterly 82 (3), 587-606, 2005	151	2005
Public support for government actions during a flu pandemic: lessons learned from a statewide survey HJ Paek, K Hilyard, VS Freimuth, JK Barge, M Mindlin Health promotion practice 9 (4_suppl), 60S-72S, 2008	146	2008
Peer or expert? The persuasive impact of YouTube public service announcement producers HJ Paek, T Hove, H Ju Jeong, M Kim International Journal of Advertising 30 (1), 161-188, 2011	138	2011
A content analysis of smoking fetish videos on YouTube: regulatory implications for tobacco control K Kim, HJ Paek, J Lynn Health communication 25 (2), 97-106, 2010	133	2010
The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads HJ Paek, Z Pan, Y Sun, J Abisaid, D Houden Communication Research 32 (2), 143-170, 2005	130	2005
Media dissociation, Internet use, and antiwar political participation: A case study of political dissent and action against the war in Iraq H Hwang, M Schmierbach, HJ Paek, H Gil de Zuniga, D Shah Mass Communication & Society 9 (4), 461-483, 2006	125	2006
Spreading global consumerism: Effects of mass media and advertising on consumerist values in China HJ Paek, Z Pan Mass Communication & Society 7 (4), 491-515, 2004	125	2004
How peer proximity moderates indirect media influence on adolescent smoking HJ Paek, AC Gunther Communication Research 34 (4), 407-432, 2007	123	2007
To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads HJ Paek, MR Nelson Journal of current issues & research in advertising 31 (2), 75-90, 2009	119	2009

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