Follow
Karen Page Winterich
Karen Page Winterich
Professor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State University
Verified email at psu.edu
Title
Cited by
Cited by
Year
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
KL Haws, KP Winterich, RW Naylor
Journal of consumer psychology 24 (3), 336-354, 2014
9802014
" My" Brand or" Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
V Swaminathan, KL Page, Z Gurhan-Canli
Journal of Consumer Research 34 (2), 248-259, 2007
6822007
Donation behavior toward in-groups and out-groups: The role of gender and moral identity
KP Winterich, V Mittal, WT Ross Jr
Journal of Consumer Research 36 (2), 199-214, 2009
4412009
Emerald Article: Do logo redesigns help or hurt your brand? The role of brand commitment
MF Walsh, KP Winterich, V Mittal
commitment 19 (2), 76-84, 0
335*
Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions
KP Winterich, MJ Barone
Journal of Marketing Research 48 (5), 855-868, 2011
3132011
Power distance belief and impulsive buying
Y Zhang, KP Winterich, V Mittal
Journal of Marketing Research 47 (5), 945-954, 2010
3032010
When does recognition increase charitable behavior? Toward a moral identity-based model
KP Winterich, V Mittal, K Aquino
Journal of Marketing 77 (3), 121-134, 2013
2912013
When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization.
KP Winterich, K Aquino, V Mittal, R Swartz
Journal of applied psychology 98 (5), 759, 2013
2752013
Accepting inequality deters responsibility: How power distance decreases charitable behavior
KP Winterich, Y Zhang
Journal of Consumer Research 41 (2), 274-293, 2014
2692014
Helpful hopefulness: The effect of future positive emotions on consumption
KP Winterich, KL Haws
Journal of Consumer Research 38 (3), 505-524, 2011
2682011
I'm moral, but I won't help you: The distinct roles of empathy and justice in donations
S Lee, KP Winterich, WT Ross Jr
Journal of Consumer Research 41 (3), 678-696, 2014
2552014
How political identity and charity positioning increase donations: Insights from moral foundations theory
KP Winterich, Y Zhang, V Mittal
International Journal of Research in Marketing 29 (4), 346-354, 2012
2402012
Can Brands Move In from the Outside?:How Moral Identity Enhances Out-group Brand Attitudes
WJ Choi, KP Winterich
Journal of Marketing 77 (March), 2013
1812013
When celebrities count: Power distance beliefs and celebrity endorsements
KP Winterich, M Gangwar, R Grewal
Journal of Marketing 82 (3), 70-86, 2018
1642018
Knowing what it makes: How product transformation salience increases recycling
KP Winterich, GY Nenkov, GE Gonzales
Journal of Marketing 83 (4), 21-37, 2019
1532019
Sustainable retailing
GG Vadakkepatt, KP Winterich, V Mittal, W Zinn, L Beitelspacher, ...
Journal of Retailing 97 (1), 62-80, 2021
1302021
All that glitters is not gold: How others’ status influences the effect of power distance belief on status consumption
H Gao, KP Winterich, Y Zhang
Journal of Consumer Research 43 (2), 265-281, 2016
1262016
When value trumps health in a supersized world
KL Haws, KP Winterich
Journal of Marketing 77 (3), 48-64, 2013
1262013
To profit or not to profit? The role of greed perceptions in consumer support for social ventures
S Lee, LE Bolton, KP Winterich
Journal of Consumer Research 44 (4), 853-876, 2017
942017
How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal
MF Walsh, K Page Winterich, V Mittal
Journal of Consumer Marketing 28 (6), 438-447, 2011
892011
The system can't perform the operation now. Try again later.
Articles 1–20