| Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products KL Haws, KP Winterich, RW Naylor Journal of consumer psychology 24 (3), 336-354, 2014 | 1178 | 2014 |
| " My" Brand or" Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations V Swaminathan, KL Page, Z Gurhan-Canli Journal of Consumer Research 34 (2), 248-259, 2007 | 699 | 2007 |
| Donation behavior toward in-groups and out-groups: The role of gender and moral identity KP Winterich, V Mittal, WT Ross Jr Journal of Consumer Research 36 (2), 199-214, 2009 | 481 | 2009 |
| Power distance belief and impulsive buying Y Zhang, KP Winterich, V Mittal Journal of Marketing Research 47 (5), 945-954, 2010 | 351 | 2010 |
| Emerald Article: Do logo redesigns help or hurt your brand? The role of brand commitment MF Walsh, KP Winterich, V Mittal commitment 19 (2), 76-84, 0 | 348* | |
| Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions KP Winterich, MJ Barone Journal of Marketing Research 48 (5), 855-868, 2011 | 341 | 2011 |
| When does recognition increase charitable behavior? Toward a moral identity-based model KP Winterich, V Mittal, K Aquino Journal of Marketing 77 (3), 121-134, 2013 | 320 | 2013 |
| Accepting inequality deters responsibility: How power distance decreases charitable behavior KP Winterich, Y Zhang Journal of Consumer Research 41 (2), 274-293, 2014 | 317 | 2014 |
| When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization. KP Winterich, K Aquino, V Mittal, R Swartz Journal of applied psychology 98 (5), 759, 2013 | 309 | 2013 |
| Helpful hopefulness: The effect of future positive emotions on consumption KP Winterich, KL Haws Journal of Consumer Research 38 (3), 505-524, 2011 | 283 | 2011 |
| I'm moral, but I won't help you: The distinct roles of empathy and justice in donations S Lee, KP Winterich, WT Ross Jr Journal of Consumer Research 41 (3), 678-696, 2014 | 280 | 2014 |
| How political identity and charity positioning increase donations: Insights from moral foundations theory KP Winterich, Y Zhang, V Mittal International Journal of Research in Marketing 29 (4), 346-354, 2012 | 271 | 2012 |
| Sustainable retailing GG Vadakkepatt, KP Winterich, V Mittal, W Zinn, L Beitelspacher, ... Journal of Retailing 97 (1), 62-80, 2021 | 202 | 2021 |
| Can Brands Move In from the Outside?:How Moral Identity Enhances Out-group Brand Attitudes WJ Choi, KP Winterich Journal of Marketing 77 (March), 2013 | 200 | 2013 |
| When celebrities count: Power distance beliefs and celebrity endorsements KP Winterich, M Gangwar, R Grewal Journal of Marketing 82 (3), 70-86, 2018 | 199 | 2018 |
| Knowing what it makes: How product transformation salience increases recycling KP Winterich, GY Nenkov, GE Gonzales Journal of Marketing 83 (4), 21-37, 2019 | 197 | 2019 |
| All that glitters is not gold: How others’ status influences the effect of power distance belief on status consumption H Gao, KP Winterich, Y Zhang Journal of Consumer Research 43 (2), 265-281, 2016 | 153 | 2016 |
| When value trumps health in a supersized world KL Haws, KP Winterich Journal of Marketing 77 (3), 48-64, 2013 | 122 | 2013 |
| To profit or not to profit? The role of greed perceptions in consumer support for social ventures S Lee, LE Bolton, KP Winterich Journal of Consumer Research 44 (4), 853-876, 2017 | 109 | 2017 |
| Conforming conservatives: How salient social identities can increase donations AM Kaikati, CJ Torelli, KP Winterich, MA Rodas Journal of Consumer Psychology 27 (4), 422-434, 2017 | 99 | 2017 |
