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Co-authors
- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Sunil GuptaMarketing Professor, Harvard Business SchoolVerified email at hbs.edu
- Vineet KumarAssociate Professor, Yale School of ManagementVerified email at yale.edu
- Klaus WertenbrochINSEAD, Professor of Marketing and Novartis Chaired Professor of Management and the EnvironmentVerified email at insead.edu
- Geoff TomainoAssistant Professor of Marketing, University of FloridaVerified email at ufl.edu
- Vivek ChoudharyAssistant Professor, College of Business, NTUVerified email at ntu.edu.sg
- Cathy Liu YANGHEC ParisVerified email at hec.fr
- Artem TimoshenkoAssistant Professor of Marketing, Northwestern UniversityVerified email at kellogg.northwestern.edu