| A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions AR Johnson, M Matear, M Thomson Journal of consumer research 38 (1), 108-125, 2011 | 453 | 2011 |
| Enough is enough! When identification no longer prevents negative corporate associations SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins Journal of the Academy of Marketing Science 34, 185-194, 2006 | 421 | 2006 |
| A reappraisal of the role of emotion in consumer behavior: traditional and contemporary approaches AR Johnson, DW Stewart Review of marketing research, 3-33, 2005 | 301* | 2005 |
| Why brands should fear fearful consumers: How attachment style predicts retaliation M Thomson, J Whelan, AR Johnson Journal of Consumer Psychology 22 (2), 289-298, 2012 | 177 | 2012 |
| Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts M Thomson, AR Johnson Psychology & Marketing 23 (8), 711-726, 2006 | 142 | 2006 |
| Identification and attachment in consumer-brand relationships S Sen, AR Johnson, CB Bhattacharya, J Wang Brand meaning management 12, 151-174, 2015 | 71 | 2015 |
| When a celebrity is tied to immoral behavior: Consumer reactions to Michael Jackson and Kobe Bryant AR Johnson Advances in consumer research 32, 100, 2005 | 64 | 2005 |
| Investigating the role of attachment dimensions as predictors of satisfaction in consumer-brand relationships M Thomson, AR Johnson ACR North American Advances, 2002 | 38 | 2002 |
| What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative AR Johnson, M Thomson, J Jeffrey Brand Meaning Management 12, 1-27, 2015 | 36 | 2015 |
| How consumers’ assessments of the difficulty of manufacturing a product influence quality perceptions AR Johnson, VS Folkes Journal of the Academy of Marketing Science 35, 317-328, 2007 | 29 | 2007 |
| Creating online videos that engage viewers DM Pirouz, AR Johnson, M Thomson, R Pirouz MIT Sloan management review 56 (4), 83, 2015 | 24 | 2015 |
| When one bad apple spoils consumers’ judgment of the brand: Exposure to an employee’s non-workplace transgression and potential remedies AR Johnson, VS Folkes, J Wang Journal of the Academy of Marketing Science 46, 725-743, 2018 | 19 | 2018 |
| Are consumer relationships different? AR Johnson, M Thomson ADVANCES IN CONSUMER RESEARCH 30, 350-351, 2003 | 19 | 2003 |
| Relational domain switching: Interpersonal insecurity predicts the strength and number of marketplace relationships J Whelan, AR Johnson, TC Marshall, M Thomson Psychology & Marketing 33 (6), 465-479, 2016 | 13 | 2016 |
| Exploring the mythology of viral videos and the epic fail: Why video communications capture the market's imagination DM Pirouz, A Johnson, R Pirouz, M Thomson ACR North American Advances, 2012 | 5 | 2012 |
| Actors versus their fictional personas: how character endorsements mitigate real scandal M Thomson, J Jeffrey, AR Johnson Journal of Advertising 52 (3), 456-467, 2023 | 3 | 2023 |
| Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress from Normal to Maladaptive Consumption and Addiction DM Pirouz, H Nguyen, I Martin, M Brucks, PM Connell, J Cotte, S Davis, ... Proceedings of the Association for Consumer Research 40, 1089-90, 2012 | 1 | 2012 |
| Does One Bad Apple Soil the Whole Bunch? A Social Identity Explanation of Consumers' Reactions to Employee Morality AR Johnson, V Folkes Developments in Marketing Science 30, 1, 2007 | 1* | 2007 |
| Immoral by association: Customers' reactions to information about an employee's morality AR Johnson University of Southern California, 2005 | 1 | 2005 |
| A Hard and a Soft Look at Building Strong Brands A Johnson, M Thomson Marketing Science Institute Working Paper, 2002 | 1 | 2002 |
Matthew ThomsonIsenberg School of Management, UMASS AmherstVerified email at isenberg.umass.edu
