Follow
Robert V. Kozinets
Title
Cited by
Cited by
Year
Netnography: Redefined
RV Kozinets
Sage, 2015
75532015
The field behind the screen: Using netnography for marketing research in online communities
RV Kozinets
Journal of marketing research 39 (1), 61-72, 2002
64982002
Networked narratives: Understanding word-of-mouth marketing in online communities
RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner
Journal of marketing 74 (2), 71-89, 2010
36282010
E-tribalized marketing?: The strategic implications of virtual communities of consumption
RV Kozinets
European management journal 17 (3), 252-264, 1999
26661999
Teaching old brands new tricks: Retro branding and the revival of brand meaning
S Brown, RV Kozinets, JF Sherry Jr
Journal of marketing 67 (3), 19-33, 2003
24012003
Can consumers escape the market? Emancipatory illuminations from Burning Man
RV Kozinets
Journal of Consumer research 29 (1), 20-38, 2002
20182002
Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption
RV Kozinets
Journal of consumer research 28 (1), 67-88, 2001
18982001
Adversaries of consumption: Consumer movements, activism, and ideology
RV Kozinets, JM Handelman
Journal of consumer research 31 (3), 691-704, 2004
15212004
On netnography: Initial reflections on consumer research investigations of cyberculture
RV Kozinets
ACR North American Advances, 1998
14721998
Netnography 2.0
RV Kozinets
Handbook of Qualitative Research Methods in Marketing, 129-142, 2007
1262*2007
The wisdom of consumer crowds: Collective innovation in the age of networked marketing
RV Kozinets, A Hemetsberger, HJ Schau
Journal of macromarketing 28 (4), 339-354, 2008
9052008
Netnografia: realizando pesquisa etnográfica online
RV Kozinets
Penso Editora, 2014
8852014
Netnography: The essential guide to qualitative social media research
RV Kozinets
SAGE Publications Limited, 2020
8542020
Consumer Tribes
B Cova, R Kozinets, A Shankar
Routledge, 2007
8052007
''I Want to Believe'': A Netnography of the X-Philes' Subculture of Consumption
RV Kozinets
ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 470-475, 1997
7871997
Qualitative consumer and marketing research
R Kozinets, E Fischer, RW Belk
Qualitative Consumer and Marketing Research, 1-240, 2012
7752012
Themed flagship brand stores in the new millennium: theory, practice, prospects
RV Kozinets, JF Sherry, B DeBerry-Spence, A Duhachek, K Nuttavuthisit, ...
Journal of retailing 78 (1), 17-29, 2002
7412002
Netnography: Doing Ethnographic Research Online
RV Kozinets
Sage Publications Ltd, 2010
606*2010
Ludic agency and retail spectacle
RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ...
Journal of Consumer Research 31 (3), 658-672, 2004
5782004
Click to connect: Netnography and tribal advertising
RV Kozinets
Journal of advertising research 46 (3), 279-288, 2006
5662006
The system can't perform the operation now. Try again later.
Articles 1–20