| How do followers infer the motives behind an influencer's advertising disclosures? H Han, J Yi, S Jun, S Ahn Asia Pacific Journal of Marketing and Logistics 33 (5), 1159-1174, 2021 | 31 | 2021 |
| Consumer information sharing in social media HJ Han, KM Lee Journal of Consumer studies 25 (2), 21-44, 2014 | 13 | 2014 |
| Effects of virtual stores' opaque exterior on store perceptions and purchase intentions H Han, S Park, KH Hyun International Journal of Retail & Distribution Management 50 (13), 77-94, 2022 | 12 | 2022 |
| Does political orientation affect the evaluation of artificial intelligence? H Han, S Park, K Lee Asia Marketing Journal 23 (2), 3, 2021 | 9 | 2021 |
| 소비자의 사회계층 이동성 인식이 자기표현동기와 상징적 제품 선호에 미치는 효과에 관한 연구 한혜주， 이경미 소비자학연구 28 (3), 1-20, 2017 | 1 | 2017 |
| 지각된 사회적 지위에 따른 공정성에 대한 믿음이 제품 선택에 미치는 영향 한혜주， 박세범 소비자학연구 24 (3), 1-22, 2013 | 1 | 2013 |
| 유명인 자녀 광고에서 사회경제적 계층이동성이 제품태도와 구매의향에 미치는 영향: 준사회적 관계 인식의 매개효과를 중심으로 이서진， 한혜주 소비자학연구 32 (3), 47-72, 2021 | | 2021 |
| When People Are More Favorable Toward “White-Collar” Ai: Self-Protection Motivation Mitigates Consumers’ Aversion to Artificial Intelligence in Professional Domains H Han, S Park, K Lee ACR North American Advances, 2021 | | 2021 |
| Your Dream Is My Reality: How Functional Consumption of Luxury Brands Becomes a Status Symbol 한혜주 서울대학교 대학원, 2020 | | 2020 |
| What Are Friends for: Shifting the Focus of Social Relationships to Their Instrumentality as a Response to Future Anxiety H Yoon, H Han, K Lee 마케팅연구, 2020 | | 2020 |
| Will Future Orientation Make People Socially Expansive? H Han, H Yoon, K Lee ACR North American Advances, 2013 | | 2013 |
