| Why business model innovation is the new competitive advantage M Bashir, R Verma IUP Journal of Business Strategy 14 (1), 7, 2017 | 171 | 2017 |
| The Synergetic Effect of Knowledge Management and Business Model Innovation on Firm Competence: A Systematic Review M Bashir, R Farooq International journal of innovation science (IF= 3) 11 (3), 362-387, 2019 | 154 | 2019 |
| Internal factors & consequences of business model innovation M Bashir, R Verma Management Decision (IF= 4.97) 57 (1), 262-290, 2019 | 122 | 2019 |
| What SHAPES E-learning effectiveness among tourism education students? An EMPIRICAL assessment during COVID19 I Amin, A Yousaf, S Walia, M Bashir Journal of Hospitality, Leisure, Sport & Tourism Education (ABDC B), 100337, 2021 | 78 | 2021 |
| Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry M Bashir, A Yousaf, R Verma Indian Journal of Marketing (Scopus Indexed) 46 (4), 49-59, 2016 | 63 | 2016 |
| Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India A Yousaf, A Mishra, M Bashir Studies in Higher Education (ABDC A) 45 (4), 878-891, 2020 | 58 | 2020 |
| Business model innovation: a systematic review and future research directions M Bashir, MM Naqshbandi, R Farooq International journal of innovation science (IF= 3) 12 (4), 457-476., 2020 | 44 | 2020 |
| Airbnb disruptive business model innovation: Assessing the impact on hotel industry M Bashir, R Verma International Journal of Applied Business and Economic Research 14 (4), 2595 …, 2016 | 44 | 2016 |
| Customer-based place brand equity and tourism: a regional identity perspective S Bose, S Pradhan, M Bashir, SK Roy Journal of Travel Research (ABDCA*, ABS 4) 61 (3), 511-527, 2022 | 42 | 2022 |
| Sustainable business model innovation: Scale development, validation and proof of performance M Bashir, A Alfalih, S Pradhan Journal of Innovation & Knowledge (ABDC A, IF=18.1) 7 (4), 100243, 2022 | 41 | 2022 |
| Managerial ties, business model innovation & SME performance: Moderating role of environmental turbulence M Bashir, A Alfalih, S Pradhan Journal of Innovation & Knowledge (ABDC A IF= 18.1) 8 (1), 100329, 2023 | 39 | 2023 |
| The impact of work-life balance and work overload on teacher’s organizational commitment: do Job Engagement and Perceived Organizational support matter A Abdulaziz, M Bashir, AA Alfalih Education and Information Technologies (IF=5.0), 1-23, 2022 | 34 | 2022 |
| Measuring ICT orientation: Scale development & validation SA Bhat, M Bashir Education and Information Technologies (Scopus IF=3.0) 23 (3), 1-21, 2018 | 32 | 2018 |
| Business Model Innovation: Past, Present, and the Future M Bashir, R Verma Prabandhan: Indian Journal of Management (Scopus Indexed) 9 (1), 8-20, 2016 | 24 | 2016 |
| Corporate social responsibility and financial performance–the role of corporate reputation, advertising and competition M Bashir PSU Research Review, 2022 | 20 | 2022 |
| Revisiting Spectator-Based Sports Team Reputation: Strategic Implications for Team Managers A Yousaf, M Bashir, A Mishra Corporate Reputation Review (Scopus & ABDC) 23 (1), 1–12, 2020 | 17 | 2020 |
| Green Marketing & CSR: A Proactive & Innovative Tool to Gain Competitive Excellence. M Bashir, A Yousaf, AA Wani Journal of Supply Chain Management Systems 5 (2), 2016 | 17 | 2016 |
| Impact of corona virus outbreak on travellers’ behaviour: scale development and validation ZA Ansari, M Bashir, S Pradhan International Journal of Tourism Cities 8 (3), 658-674, 2022 | 13 | 2022 |
| Value creation through business model innovation: A case study of connect broadband M Bashir, R Verma Prabandhan: Indian Journal of Management 10 (3), 53-60, 2017 | 12 | 2017 |
| Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences A Yousaf, M Bashir, I Amin Management & Marketing (Scopus Indexed) 10 (4), 330-340, 2015 | 11 | 2015 |
Dr. Anish Yousaf, FHEASenior Lecturer, Department of Marketing, Nottingham Business School, Nottingham Trent UniversityVerified email at ntu.ac.uk
