| Perceived value of the mass‐customized product and mass customization experience for individual consumers A Merle, JL Chandon, E Roux, F Alizon Production and operations management 19 (5), 503-514, 2010 | 310 | 2010 |
| Whether and how virtual try-on influences consumer responses to an apparel web site A Merle, S Senecal, A St-Onge International Journal of Electronic Commerce 16 (3), 41-64, 2012 | 220 | 2012 |
| Understanding the perceived value of mass customization: the distinction between product value and experiential value of co-design ER A Merle, JL Chandon Recherche et Applications en Marketing 23 (3), 27-50, 2008 | 177* | 2008 |
| Consommer des produits alimentaires locaux : comment et pourquoi? A Merle, M Piotrowski Decisions Marketing 67, 2012 | 141* | 2012 |
| Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire? C Herault-Fournier, A Merle, PS A.H. Management & Avenir, 16-33, 2012 | 100 | 2012 |
| The effects of indication of local geographical origin on food perceptions A Merle, C Herault-Fournier, COC Werle Recherche et Applications en Marketing (English Edition) 31 (1), 26-42, 2016 | 86* | 2016 |
| Diagnostiquer la proximité perçue en vente directe de produits alimentaires C Herault, A Merle, AH Prigent-Simonin Decisions Marketing 73, 85-104, 2014 | 63* | 2014 |
| Enhancing consumer value of the co-design experience in mass customization F Turner, A Merle, D Gotteland Journal of Business Research 117, 473-483, 2020 | 55 | 2020 |
| Marketing durable S Dekhili, A Merle, A Ochs Pearson, 2021 | 36 | 2021 |
| Développer la proximité AH Prigent-Simonin, C Hérault-Fournier, A Merle Prigent-Simonin et Hérault-Fournier (2012), Au plus près de l'assiette, 48-62, 2012 | 17 | 2012 |
| Comprendre et gérer un programme de customisation de masse A Merle Decisions Marketing 59, 39-48, 2010 | 14 | 2010 |
| Enhancing The Consumer’s Value Of The Co-Design Experience In Mass Customization: The Relationship Between Perceived Value, Satisfaction, Loyalty Intentions F Turner, A Merle Grenoble Ecole de Management, 2013 | 11 | 2013 |
| Portraits d’acheteurs en circuits courts AH Prigent-Simonin, C Hérault-Fournier, A Merle Prigent-Simonin AH, 29-45, 2012 | 10 | 2012 |
| Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched? D Gotteland, A Merle, O Trendel Recherche et applications en marketing (English Edition) 33 (1), 73-87, 2018 | 9 | 2018 |
| Le bio, c’est bien mais très peu pour moi! Comprendre les stratégies de neutralisation des consommateurs A Merle, M Piotrowski Décisions Marketing 97 (1), 17-44, 2020 | 7 | 2020 |
| Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience A Merle, A St-Onge, S Sénécal Journal of Business Research 147, 532-543, 2022 | 3 | 2022 |
| Miroir, mon beau miroir, facilite mes choix! L’influence de l’essayage virtuel dans un contexte omnicanal A Merle, S Sénécal, A St-Onge Décision Marketing, 79-95, 2018 | 3 | 2018 |
| Marketing durable S Dekhili, A Merle, A Ochs Pearson, 2021 | | 2021 |
Catherine Hérault-FournierMaître de Conférence en MarketingAdresse e-mail validée de univ-lr.fr
