| What is Twitter, a social network or a news media? H Kwak, C Lee, H Park, S Moon Proceedings of the 19th international conference on World wide web, 591-600, 2010 | 10006 | 2010 |
| When humanizing brands goes wrong: The detrimental effect of brand anthropomorphization amid product wrongdoings M Puzakova, H Kwak, JF Rocereto Journal of marketing 77 (3), 81-100, 2013 | 468 | 2013 |
| What products can be successfully promoted and sold via the internet? H Kwak, RJ Fox, GM Zinkhan Journal of advertising research 42 (1), 23-38, 2002 | 314 | 2002 |
| Pushing the envelope of brand and personality: Antecedents and moderators of anthropomorphized brands. M Puzakova, H Kwak, JF Rocereto Advances in consumer research 36, 2009 | 236 | 2009 |
| Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India H Kwak, A Jaju, T Larsen Journal of the academy of marketing science 34, 367-385, 2006 | 223 | 2006 |
| Better not smile at the price: The differential role of brand anthropomorphization on perceived price fairness H Kwak, M Puzakova, JF Rocereto Journal of Marketing 79 (4), 56-76, 2015 | 156 | 2015 |
| Should anthropomorphized brands engage customers? The impact of social crowding on brand preferences M Puzakova, H Kwak Journal of Marketing 81 (6), 99-115, 2017 | 123 | 2017 |
| Learning styles of undergraduate business students: A cross-cultural comparison between the US, India, and Korea A Jaju, H Kwak, GM Zinkhan Marketing Education Review 12 (2), 49-60, 2002 | 119 | 2002 |
| The moderating role of gender and compulsive buying tendencies in the cultivation effects of TV show and TV advertising: A cross cultural study between the United States and … H Kwak, GM Zinkhan, JR Dominick Media Psychology 4 (1), 77-111, 2002 | 109 | 2002 |
| The connubial relationship between market orientation and entrepreneurial orientation H Kwak, A Jaju, M Puzakova, JF Rocereto Journal of Marketing Theory and Practice 21 (2), 141-162, 2013 | 92 | 2013 |
| Web-based chatting: Consumer communication in cyberspace GM Zinkhan, H Kwak, M Morrison, CO Peters Journal of Consumer Psychology 13 (1-2), 17-27, 2003 | 90 | 2003 |
| Ads are watching me: A view from the interplay between anthropomorphism and customisation M Puzakova, JF Rocereto, H Kwak International Journal of Advertising 32 (4), 513-538, 2013 | 81 | 2013 |
| Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea H Kwak, GM Zinkhan, EP Lester Roushanzamir Journal of Consumer Marketing 21 (6), 418-434, 2004 | 80 | 2004 |
| Combustion regime of a reacting front propagating into an auto-igniting mixture JB Martz, H Kwak, HG Im, GA Lavoie, DN Assanis Proceedings of the Combustion Institute 33 (2), 3001-3006, 2011 | 77 | 2011 |
| Diagnostic screener for compulsive buying: Applications to the USA and South Korea H Kwak, GM Zinkhan, MR Crask Journal of Consumer Affairs 37 (1), 161-169, 2003 | 74 | 2003 |
| Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction H Kwak, RE Anderson, TW Leigh, SD Bonifield Journal of Business Research 94, 42-55, 2019 | 69 | 2019 |
| Revisiting normative influences on impulsive buying behavior and an extension to compulsive buying behavior: A case from South Korea H Kwak, GM Zinkhan, DE DeLorme, T Larsen Journal of International Consumer Marketing 18 (3), 57-80, 2006 | 69 | 2006 |
| Effects of compulsive buying tendencies on attitudes toward advertising: the moderating role of exposure to TV commercials and TV shows H Kwak, GM Zinkhan, DE DeLorme Journal of Current Issues & Research in Advertising 24 (2), 17-32, 2002 | 66 | 2002 |
| Self-disclosure in online media: An active audience perspective H Kwak International Journal of Advertising 31 (3), 485-510, 2012 | 59 | 2012 |
| The multidimensionality of anthropomorphism in advertising: The moderating roles of cognitive busyness and assertive language B Reavey, M Puzakova, T Larsen Andras, H Kwak International Journal of Advertising 37 (3), 440-462, 2018 | 54 | 2018 |
Marina PuzakovaLehigh UniversityAdresse e-mail validée de lehigh.edu
