Follow
Senika Dewnarain
Senika Dewnarain
Assistant Professor of Marketing, University of Birmingham Dubai
Verified email at bham.ac.uk - Homepage
Title
Cited by
Cited by
Year
Social customer relationship management: An integrated conceptual framework
S Dewnarain, H Ramkissoon, F Mavondo
Journal of Hospitality Marketing & Management 28 (2), 172-188, 2019
2182019
Social customer relationship management: A customer perspective
S Dewnarain, H Ramkissoon, F Mavondo
Journal of Hospitality Marketing & Management 30 (6), 673-698, 2021
672021
Social Customer Relationship Management in the Hospitality Industry
S Dewnarain, H Ramkissoon, F and Mavondo
Journal of Hospitality 1 (1), 1-14, 2019
242019
Gender and entrepreneurship in tourism
H Ramkissoon, F Mavondo
Edward Elgar Publishing, 2023
62023
A profile deviation approach to enhancing relationship marketing outcomes
S Dewnarain, F Mavondo, H Ramkissoon, A Shaalan
Journal of Hospitality Marketing & Management, 2023
32023
The Use of Social Customer Relationship Management for Optimising Business Performance in the Hotel Industry in Mauritius.
S Dewnarain
Global Trends in Management, IT and Governance in an eWorld (E-MIG …, 2018
12018
Using a blended approach to offer academic support to non-native English speakers: A Middle Eastern perspective.
S Dewnarain, F Elshafie
Birmingham Business School Education Conference 2023 3, 2023
2023
An exploration of students’ intention to engage with ChatGPT and Artificial Intelligence
V Benuyenah, S Dewnarain
Birmingham Business School Education Conference 2023 3, 2023
2023
Female entrepreneurship in tourism: an island perspective
S Dewnarain, V Gungah
Gender and Entrepreneurship in Tourism, 58-72, 2023
2023
Rethinking Customer Engagement through Social Customer Relationship Management
S Dewnarain, F Mavondo, H Ramkissoon, A Shaalan
27th International Conference on Corporate and Marketing Communications, 87-88, 2023
2023
Exploring the Mediating Role of Customer Engagement in the Hospitality Industry
S Dewnarain
International Conference for Tourism and Social Research 1 (1), 2022
2022
The system can't perform the operation now. Try again later.
Articles 1–11