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Daiane Scaraboto
Daiane Scaraboto
Professor of Marketing
Verified email at unimelb.edu.au - Homepage
Title
Cited by
Cited by
Year
Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets
D Scaraboto, E Fischer
Journal of Consumer Research 39 (6), 1234-1257, 2013
8482013
Selling, sharing, and everything in between: The hybrid economies of collaborative networks
D Scaraboto
Journal of Consumer Research 42 (1), 152-176, 2015
4662015
The systemic creation of value through circulation in collaborative consumer networks
B Figueiredo, D Scaraboto
Journal of Consumer Research 43 (4), 509-533, 2016
1792016
Evolving netnography: How brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
RV Kozinets, D Scaraboto, MA Parmentier
Journal of Marketing Management 34 (3-4), 231-242, 2018
1462018
“How do I carry all this now?” Understanding consumer resistance to sustainability interventions
C Gonzalez-Arcos, AM Joubert, D Scaraboto, R Guesalaga, J Sandberg
Journal of Marketing 85 (3), 44-61, 2021
902021
“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities
MC Ferreira, D Scaraboto
Journal of Business Research 69 (1), 191-207, 2016
862016
How consumers persuade each other: rhetorical strategies of interpersonal influence in online communities
D Scaraboto, CAV Rossi, D Costa
BAR-Brazilian Administration Review 9, 246-267, 2012
722012
Isolation in globalizing academic fields: A collaborative autoethnography of early career researchers
M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ...
Academy of Management Learning & Education 18 (2), 261-285, 2019
512019
From the corset to Spanx: shapewear as a marketplace icon
MC Zanette, D Scaraboto
Consumption Markets & Culture 22 (2), 183-199, 2019
452019
Seriously engaged consumers: Navigating between work and play in online brand communities
SO de Almeida, D Scaraboto, JP dos Santos Fleck, M Dalmoro
Journal of Interactive Marketing 44 (1), 29-42, 2018
422018
Motherhood in migration: schools as acculturation agents
PR Gaviria, F Cardoso, D Scaraboto, L De Araujo Gil
Gender After Gender in Consumer Culture, 77-99, 2020
402020
Comunidades virtuais com grupos de referência nos processos decisórios do consumidor. 2006
D SCARABOTO
Dissertação de Mestrado em Administração, Escola de Administração da …, 2006
35*2006
Pequenos luxos, grandes prazeres-significados do consumo e valores dos consumidores de joalheria e vestuário de luxo
D Scaraboto, FP Zilles, JB Rodriguez, MA Kny
ENCONTRO DE MARKETING DA ANPAD 2, 2006
312006
“To Spanx or not to Spanx”: how objects that carry contradictory institutional logics trigger identity conflict for consumers
MC Zanette, D Scaraboto
Journal of Business Research 105, 443-453, 2019
292019
How consumer orchestration work creates value in the sharing economy
D Scaraboto, B Figueiredo
Journal of Marketing 86 (2), 29-47, 2022
282022
Holy Mary goes’ round: Using object circulation to promote hybrid value regimes in alternative economies
D Scaraboto, B Figueiredo
Journal of Macromarketing 37 (2), 180-192, 2017
282017
Triggers, tensions and trajectories: Towards an understanding of the dynamics of consumer enrolment in uneasily intersecting assemblages
D Scaraboto, E Fischer
Assembling consumption, 172-186, 2015
272015
Why papers are rejected and how to get yours accepted: Advice on the construction of interpretive consumer research articles
E Fischer, A Gopaldas, D Scaraboto
Qualitative Market Research: An International Journal 20 (1), 60-67, 2017
242017
Comunidades on-line como fonte de informação em marketing: reflexões sobre possibilidades e práticas
D Scaraboto
Revista Eletrônica Internacional de Economia Política da Informação, da …, 2006
232006
Materials matter: An exploration of the curatorial practices of consumers as collectors
D Scaraboto, MC Ferreira, E Chung
Consumer Culture Theory, 217-243, 2016
182016
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