Johanna Moisander
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Cited by
Motivational complexity of green consumerism
J Moisander
International Journal of Consumer Studies 31 (4), 404-409, 2007
Qualitative marketing research: A cultural approach
J Moisander, A Valtonen
Sage, 2006
Narratives of sustainable ways of living: constructing the self and the other as a green consumer
J Moisander, S Pesonen
Management Decision 40 (4), 329-342, 2002
Personal interviews in cultural consumer research–post‐structuralist challenges
J Moisander, A Valtonen, H Hirsto
Consumption, Markets and Culture 12 (4), 329-348, 2009
Discursive confusion over sustainable consumption: A discursive perspective on the perplexity of marketplace knowledge
A Markkula, J Moisander
Journal of Consumer Policy 35, 105-125, 2012
Emotions in institutional work: A discursive perspective
J Moisander, H Hirsto, KM Fahy
Organization Studies 37 (7), 963–990, 2016
Environmental dialogue in online communities: negotiating ecological citizenship among global travellers
J Rokka, J Moisander
International Journal of Consumer Studies 33 (2), 199-205, 2009
Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners
J Moisander, C Groß, K Eräranta
Human Relations 71 (3), 375–398, 2018
Doing sensory ethnography in consumer research
A Valtonen, V Markuksela, J Moisander
International Journal of Consumer Studies 34 (4), 375-380, 2010
Exploring the edges of theory-practice gap: Epistemic cultures in strategy-tool development and use
J Moisander, S Stenfors
Organization 16 (2), 227-247, 2009
Construction of consumer choice in the market: challenges for environmental policy
J Moisander, A Markkula, K Eräranta
International Journal of Consumer Studies 34 (1), 73-79, 2010
Interpretive Marketing Research: Using Ethnography in Strategic Market Development
J Moisander, E Närvänen, A Valtonen
Marketing Management: A Cultural approach (2nd edition), 237-253, 2020
Representation of green consumerism: A constructionist critique
J Moisander
Helsinki School of Economics, 2001
Brands and Branding in Media Management—Toward a Research Agenda
N Malmelin, J Moisander
International Journal of Media Management 16 (1), 9-25, 2014
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
The Strategic Challenge of Continuous Change in Multi-Platform Media Organizations—A Strategy-as-Practice Perspective
R Järventie-Thesleff, J Moisander, M Villi
International Journal on Media Management 16 (3-4), 123-138, 2014
From CCT to CCC: Building consumer culture community
J Moisander, L Peñaloza, A Valtonen
Explorations in Consumer Cultural Theory, 7-33, 2009
Cynical identity projects as consumer resistance–the Scrooge as a social critic?
I Mikkonen, J Moisander, AF Fırat
Consumption, Markets and Culture 14 (1), 99-116, 2011
Psychological regimes of truth and father identity: Challenges for work/life integration
K Eräranta, J Moisander
Organization studies 32 (4), 509-526, 2011
Explaining attitudes towards the euro: Design of a cross-national study
A Müller-Peters, R Pepermans, G Kiell, N Battaglia, S Beckmann, ...
Journal of Economic Psychology 19 (6), 663-680, 1998
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