| Oppression through acceptance? Predicting rape myth acceptance and attitudes toward rape victims JM Hockett, DA Saucier, BH Hoffman, SJ Smith, AW Craig Violence against women 15 (8), 877-897, 2009 | 132 | 2009 |
| Suspicious minds: Exploring neural processes during exposure to deceptive advertising AW Craig, YK Loureiro, S Wood, JMC Vendemia Journal of Marketing Research 49 (3), 361-372, 2012 | 106 | 2012 |
| Comparing Apples with Oranges: The Impact of Dynamic Bundling on Price Fairness Perceptions W Li, D Hardesty, AW Craig Journal of Retailing and Consumer Services 40 (January), 204-212, 2018 | 72 | 2018 |
| Costly Curves: How Human-Like Shapes Can Increase Spending M Romero, A Craig Journal of Consumer Research, 2017 | 43 | 2017 |
| Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts A Besharat, S Varki, AW Craig Journal of Consumer Psychology 25 (2), 311–316, 2015 | 40 | 2015 |
| Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices M Romero, AW Craig, A Kumar Journal of Marketing Research 56 (4), 620–636, 2019 | 18 | 2019 |
| Mode matters: an exemplar‐prototype hybrid (EPH) model of reference price formation D DelVecchio, AW Craig Journal of Product & Brand Management 17 (4), 272-279, 2008 | 16 | 2008 |
| Neural correlates of intertemporal choice in aggressive behavior DS Chester, SB Bell, CN DeWall, SJ West, M Romero‐Lopez, AW Craig Aggressive behavior 45 (5), 507-516, 2019 | 15 | 2019 |
| Hidden price promotions: Could retailer price promotions backfire? W Li, DM Hardesty, AW Craig, L Song Journal of Retailing and Consumer Services 64, 102797, 2022 | 11 | 2022 |
| A packaged mindset: How elongated packages induce healthy mindsets D Sheehan, K Van Ittersum, A Craig, M Romero Appetite, 104657, 2020 | 5 | 2020 |
| Consumer Neuroscience: Conceptual, Methodological, and Substantive Opportunities For Collaboration At the Interface of Consumer Research and Functional Magnetic Resonance Imaging M Reimann, WM Hedgcock, A Craig ACR North American Advances, 2016 | 3 | 2016 |
| Strike while the iron is hot: Temperature affects consumers' appetite for risk J Lundberg, A Craig, J Peloza Psychology & Marketing 40 (12), 2653-2667, 2023 | 2 | 2023 |
| A Picture is Worth A Thousand Dollars: Visual Aids Promote Investor Decisions B Scholl, A Craig, A Chin Journal of the Association for Consumer Research, 2023 | 1 | 2023 |
| Theoretical Advances in Consumer Neuroscience: How Affective, Cognitive, and Social Neuroscience Informs Consumer Behavior (and Vice Versa) M Reimann, A Craig, B Hedgcock ACR North American Advances, 2017 | 1 | 2017 |
| Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience M Hsu, U Karmarkar, K Kassam, T Meyvis, H Plassmann, A Rao, B Shiv, ... Advances in Consumer Research 40, 1102-1103, 2012 | 1 | 2012 |
| In pursuit of luxury: Anterior cingulate cortex activation in response to luxury brands depends on goal-congruent cues A Craig, HM Johnson, S Wood, Y Komarova Advances in Consumer Research 39, 86-87, 2011 | 1 | 2011 |
| Schedules of reinforcement, learning, and frequency reward programs A Craig, T Silk Advances in Consumer Research 36, 555-6, 2009 | 1 | 2009 |
| Building an Interdisciplinary Rapid Cycle Research, Innovation and Evaluation Lab: Lessons from a Regulatory Context B Scholl, A Chin, A Craig, D Epstein, S Nash, J Cook 2022 APPAM Fall Research Conference, 2022 | | 2022 |
| The Influence of Number Format on Consumer Attention M Romero, A Craig, A Kumar, M Mormann ACR North American Advances, 2017 | | 2017 |
| The Costly Influence of Human-Like Products and Stereotype Endorsement on Consumer Spending M Romero, A Craig ACR North American Advances, 2015 | | 2015 |
Stacy WoodLangdon Distinguished University Professor of MarketingVerified email at ncsu.edu
