Christian Barrot
Christian Barrot
Verified email at the-klu.org - Homepage
Title
Cited by
Cited by
Year
Seeding strategies for viral marketing: An empirical comparison
O Hinz, B Skiera, C Barrot, JU Becker
Journal of Marketing 75 (6), 55-71, 2011
6652011
The effect of social media interactions on customer relationship management
O Maecker, C Barrot, JU Becker
Business Research 9 (1), 133-155, 2016
502016
Impact of service pricing on referral behaviour
C Barrot, JU Becker, J Meyners
European Journal of marketing, 2013
292013
Vickrey vs. ebay: Why second-price sealed-bid auctions lead to more realistic price-demand functions
C Barrot, S Albers, B Skiera, B Schäfers
International Journal of Electronic Commerce 14 (4), 7-38, 2010
262010
Optimal product-sampling strategies in social networks: How many and whom to target?
C Schlereth, C Barrot, B Skiera, C Takac
International Journal of Electronic Commerce 18 (1), 45-72, 2013
222013
Referral programs, customer value, and the relevance of dyadic characteristics
G Armelini, C Barrot, JU Becker
International Journal of Research in Marketing 32 (4), 449-452, 2015
202015
Prognosegütemaße
C Barrot
Methodik der empirischen Forschung, 417-430, 2007
192007
The role of mere closeness: How geographic proximity affects social influence
J Meyners, C Barrot, JU Becker, J Goldenberg
Journal of Marketing 81 (5), 49-66, 2017
172017
Hazard-Raten-Modelle
K Reimer, C Barrot
Methodik der empirischen Forschung, 331-348, 2009
172009
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
N Van Quaquebeke, JU Becker, N Goretzki, C Barrot
Journal of business ethics 156 (2), 357-376, 2019
152019
Prognosegütemaße
C Barrot
Methodik der empirischen Forschung, 547-560, 2009
152009
The role of spatial proximity in the adoption of a digital product
C Barrot, A Rangaswamy, S Albers, NI Shaikh
Available at SSRN 1092893, 2008
142008
Reward-scrounging in customer referral programs
J Meyners, C Barrot, JU Becker, AV Bodapati
International Journal of Research in Marketing 34 (2), 382-398, 2017
122017
Price elasticities for hardcover and paperback fiction books
C Barrot, JU Becker, M Clement, D Papies
Schmalenbach business review 67 (1), 73-91, 2015
102015
Did They Tell Their Friends?-Using Social Network Analysis to Detect Contagion Processes
C Barrot, S Albers
Using Social Network Analysis to Detect Contagion Processes (February 2008), 2008
72008
Influence Of Personal Communication Networks On Innovation Adoption—Using Multi-Agent Simulations To Project The Launch Of An Innovative Medical Device
C Barrot, J Kuhlmann, A Popa
International Journal of Innovation and Technology Management 10 (05), 1340021, 2013
52013
E-Commerce in der Schnäppchenfalle
B Schäfers, C Barrot
Die Welt 20, 2000, 2000
52000
Impact of proactive postsales service and cross-selling activities on customer churn and service calls
JU Becker, M Spann, C Barrot
Journal of Service Research 23 (1), 53-69, 2020
22020
The Long-term Diffusion of Digital Platforms—An Agent-based Model
J Schalowski, C Barrot
12019
Information or entertainment? Matching the right online video content to your product
T Fandrich, C Barrot, M Mittelstädt
Matching the Right Online Video Content to Your Product (December 11, 2013), 2013
12013
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