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Christian Schulze
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Year
Not All Fun and Games: Viral Marketing for Utilitarian Products
C Schulze, L Schöler, B Skiera
Journal of Marketing 78 (1), 1-19, 2014
3212014
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
C Schulze, B Skiera, T Wiesel
Journal of Marketing 76 (2), 17-32, 2012
1872012
New product adoption in social networks: Why direction matters
O Hinz, C Schulze, C Takac
Journal of Business Research 67 (1), 2836-2844, 2014
1222014
Customizing Social Media Marketing
C Schulze, L Schöler, B Skiera
MIT Sloan Management Review 56 (2), 8, 2015
842015
Consumer Protection on Kickstarter
D Blaseg, C Schulze, B Skiera
Marketing Science 39 (1), 211-233, 2020
442020
Referral reward size and new customer profitability
HM Wolters, C Schulze, K Gedenk
Marketing Science 39 (6), 1166-1180, 2020
392020
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers
S El Kihal, N Nurullayev, C Schulze, B Skiera
Journal of Retailing 97 (4), 676-696, 2021
82021
Customer-Based Valuation: Similarities and Differences to Traditional Discounted Cash Flow Models
B Skiera, C Schulze
Handbook of Service Marketing Research, 123, 2014
22014
Optimierung von Provisionen in Affiliate Programmen zur Maximierung des Verkäufergewinns
C Schulze, B Skiera
Dialogmarketing Perspektiven 2009, 67-76, 2008
12008
Customer Return Rate Evolution
S El Kihal, T Erdem, C Schulze, W Zhang
Available at SSRN 3895309, 2021
2021
Wie aus Ratgebern Käufer werden
O Hinz, J Gottschlich, C Schulze
Harvard Business Manager 2011 (December), 10-11, 2011
2011
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Articles 1–11