Sunil Gupta
Sunil Gupta
Marketing Professor, Harvard Business School
Verified email at
Cited by
Cited by
Valuing customers
S Gupta, DR Lehmann, JA Stuart
Journal of marketing research 41 (1), 7-18, 2004
Impact of sales promotions on when, what, and how much to buy
S Gupta
Journal of Marketing research 25 (4), 342-355, 1988
Customer metrics and their impact on financial performance
S Gupta, V Zeithaml
Marketing science 25 (6), 718-739, 2006
The long-term impact of promotion and advertising on consumer brand choice
CF Mela, S Gupta, DR Lehmann
Journal of Marketing research 34 (2), 248-261, 1997
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
Customers as assets
S Gupta, DR Lehmann
Journal of Interactive marketing 17 (1), 9-24, 2003
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
Managing customers as investments the strategic value of customers in the long run
S Gupta, D Lehmann
Wharton School Publishing, 2005
The “shopping basket”: A model for multicategory purchase incidence decisions
P Manchanda, A Ansari, S Gupta
Marketing science 18 (2), 95-114, 1999
Managing advertising and promotion for long-run profitability
K Jedidi, CF Mela, S Gupta
Marketing science 18 (1), 1-22, 1999
Marketing research
DR Lehmann, S Gupta, JH Steckel, S Gupta
Addison-Wesley, 1998
The discounting of discounts and promotion thresholds
S Gupta, LG Cooper
Journal of consumer research 19 (3), 401-411, 1992
Brand choice, purchase incidence, and segmentation: An integrated modeling approach
RE Bucklin, S Gupta
Journal of Marketing Research 29 (2), 201-215, 1992
Consumer price sensitivity and price thresholds
S Han, S Gupta, DR Lehmann
Journal of retailing 77 (4), 435-456, 2001
Determining segmentation in sales response across consumer purchase behaviors
RE Bucklin, S Gupta, S Siddarth
journal of Marketing Research 35 (2), 189-197, 1998
Commercial use of UPC scanner data: Industry and academic perspectives
RE Bucklin, S Gupta
Marketing Science 18 (3), 247-273, 1999
Stochastic models of interpurchase time with time-dependent covariates
S Gupta
Journal of Marketing Research 28 (1), 1-15, 1991
Do display ads influence search? Attribution and dynamics in online advertising
P Kireyev, K Pauwels, S Gupta
International Journal of Research in Marketing 33 (3), 475-490, 2016
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing letters 13, 245-258, 2002
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5, 65-81, 2018
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