Suivre
Steven McClung, Ph.D.
Steven McClung, Ph.D.
Dean - Business, Communications, & Sport - Newberry College
Adresse e-mail validée de newberry.edu
Titre
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Année
Examining the motives of podcast users
S McClung, K Johnson
Journal of radio & audio media 17 (1), 82-95, 2010
2942010
Motivations and self-presentation strategies on Korean-based" Cyworld" weblog format personal homepages
T Jung, H Youn, S McClung
CyberPsychology & Behavior 10 (1), 24-31, 2007
2912007
Getting up on the download: college students' motivations for acquiring music via the web
W Kinnally, A Lacayo, S McClung, B Sapolsky
New Media & Society 10 (6), 893-913, 2008
1202008
Toward a detailed understanding of illegal digital downloading intentions: An extended theory of planned behavior approach
X Wang, SR McClung
New Media & Society 13 (4), 663-677, 2011
1042011
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
GY Koo
International Journal of Sports Marketing and Sponsorship 11 (1), 41-54, 2009
1032009
The immorality of illegal downloading: The role of anticipated guilt and general emotions
X Wang, SR McClung
Computers in Human Behavior 28 (1), 153-159, 2012
832012
The functions of radio for teens: Where radio fits among youth media choices
S McClung, D Pompper, W Kinnally
Atlantic Journal of Communication 15 (2), 103-119, 2007
652007
Collegiate sports information: A profile of the profession
R Hardin, S McClung
Public Relations Quarterly 47 (2), 35, 2002
482002
College radio station web sites: Perceptions of value and use
S McClung
Journalism & Mass Communication Educator 56 (1), 62-73, 2001
482001
Acceptability and ethics of product placement in sport video games
MS Kim, SR McClung
Journal of Promotion Management 16 (4), 411-427, 2010
472010
Exploring the political blogosphere: Perceptions of political bloggers about their sphere
M Tomaszeski, JM Proffitt, S McClung
Atlantic Journal of Communication 17 (2), 72-87, 2009
402009
Indie to an extent? Why music gets added to college radio playlists
R Desztich, S McClung
Journal of Radio Studies 14 (2), 196-211, 2007
312007
Role of the Internet site in the promotion management of sports teams and franchise brands
S McClung, V Eveland, D Sweeney, JD James
Journal of Promotion Management 18 (2), 169-188, 2012
242012
Television on the Web, 1996: Local television stations’ use of the World Wide Web
BJ Bates, LT Chambers, M Emery, M Jones, S McClung, J Park
annual meeting of the Association for Education in Journalism and Mass …, 1997
241997
College radio streaming and legal uncertainty
S McClung, B Mims, C Hong
Journal of radio studies 10 (2), 155-169, 2003
202003
Product placement in African-American targeted shows on the defunct UPN network
S McClung, CR Cleophat
Journal of Promotion Management 14 (1-2), 121-136, 2008
142008
MP3 music blogs: Their efficacy in selling music and marketing bands
P O'Donnell, S McClung
Atlantic Journal of Communication 16 (2), 71-87, 2008
132008
Consumer self-confidence in wine consumers: the role of knowledge-based factors
SR McClung, KA Freeman, D Malone
Journal of Promotion Management 21 (5), 601-613, 2015
112015
Interactive and cultural differences in online newspapers
M Hong, S McClung, Y Park
CyberPsychology & Behavior 11 (4), 505-509, 2008
112008
Marketing on the web: collegiate athletic sites.
S McClung, R Hardin, MJ Mondello
Sharing best practices in sport marketing: the Sport Marketing Association's …, 2004
112004
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