Martin Natter
TitleCited byYear
Handelsmarketing
L Müller-Hagedorn, M Natter
Kohlhammer, 2011
754*2011
Pay what you want: A new participative pricing mechanism
JY Kim, M Natter, M Spann
Journal of Marketing 73 (1), 44-58, 2009
3832009
Understanding a firm's openness decisions in innovation
W Drechsler, M Natter
Journal of Business Research 65 (3), 438-445, 2012
2012012
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
H Hruschka, M Natter
European Journal of Operational Research 114 (2), 346-353, 1999
1371999
Decomposing the effects of online customer reviews on brand, price, and product attributes
DS Kostyra, J Reiner, M Natter, D Klapper
International Journal of Research in Marketing 33 (1), 11-26, 2016
1092016
How storefront displays influence retail store image
B Cornelius, M Natter, C Faure
Journal of Retailing and Consumer Services 17 (2), 143-151, 2010
1062010
A dynamic segmentation approach for targeting and customizing direct marketing campaigns
T Reutterer, A Mild, M Natter, A Taudes
Journal of Interactive Marketing 20 (3‐4), 43-57, 2006
942006
Real world performance of choice-based conjoint models
M Natter, M Feurstein
European Journal of Operational Research 137 (2), 448-458, 2002
882002
Combining socio-demographic and logistic factors to explain the generation and collection of waste paper
H Bach, A Mild, M Natter, A Weber
Resources, Conservation and Recycling 41 (1), 65-73, 2004
852004
Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
M Natter, T Reutterer, A Mild, A Taudes
Marketing Science 26 (4), 576-583, 2007
702007
The effect of incentive schemes and organizational arrangements on the new product development process
M Natter, A Mild, M Feurstein, G Dorffner, A Taudes
Management Science 47 (8), 1029-1045, 2001
692001
A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations
P C. Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ...
Journal of international marketing 19 (3), 59-86, 2011
682011
Improving marketing's contribution to new product development
W Drechsler, M Natter, PSH Leeflang
Journal of Product Innovation Management, 2013
632013
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
AM Ozimec, M Natter, T Reutterer
Journal of Marketing 74 (6), 94-110, 2010
602010
Collaborative filtering or regression models for Internet recommendation systems?
A Mild, M Natter
Journal of Targeting, Measurement and Analysis for Marketing 10 (4), 304-313, 2002
572002
Kish: Where customers pay as they wish
JY Kim, M Natter, M Spann
Review of Marketing Science 8 (2), 13-18, 2010
542010
Practice Prize Report—Planning New Tariffs at tele. ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
M Natter, A Mild, U Wagner, A Taudes
Marketing Science 27 (4), 600-609, 2008
502008
Sampling, discounts or pay-what-you-want: Two field experiments
JY Kim, M Natter, M Spann
International Journal of Research in Marketing 31 (3), 327-334, 2014
422014
Success factors of European hotel web sites.
KW Wöber, A Scharl, M Natter, A Taudes
Information and communication technologies in tourism 2002: Proceedings of …, 2002
392002
Segmentation-based competitive analysis with MULTICLUS and topology representing networks
T Reutterer, M Natter
Computers & Operations Research 27 (11-12), 1227-1247, 2000
372000
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