| The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension SA Schweiger, TR Stettler, A Baldauf, C Zamudio Strategic Management Journal 40 (11), 1822-1851, 2019 | 100 | 2019 |
| Matching with the stars: How brand personality determines celebrity endorsement contract formation C Zamudio International Journal of Research in Marketing 33 (2), 409-427, 2016 | 86 | 2016 |
| Human brands and mutual choices: an investigation of the marketing assistant professor job market C Zamudio, Y Wang, E Haruvy Journal of the Academy of Marketing Science 41, 722-736, 2013 | 47 | 2013 |
| Uncovering the influence of social venture creation on commercial venture creation: A population ecology perspective KI Mendoza-Abarca, S Anokhin, C Zamudio Journal of Business Venturing 30 (6), 793-807, 2015 | 40 | 2015 |
| Scanning for discounts: Examining the redemption of competing mobile coupons P Mills, C Zamudio Journal of the Academy of Marketing Science 46, 964-982, 2018 | 35 | 2018 |
| Network analysis: A concise review and suggestions for family business research C Zamudio, S Anokhin, FW Kellermanns Journal of Family Business Strategy 5 (1), 63-71, 2014 | 31 | 2014 |
| What’s in a name? Scent brand names, olfactory imagery, and purchase intention H Meng, C Zamudio, RD Jewell Journal of Product & Brand Management 30 (2), 281-292, 2021 | 14 | 2021 |
| A Picture’s worth a thousand words: using depicted movement in picture-based ads to increase narrative transportation JL Grigsby, RD Jewell, C Zamudio Journal of Advertising 52 (4), 594-612, 2023 | 8 | 2023 |
| Unlocking competitiveness through scent names: A data-driven approach C Zamudio, RD Jewell Business Horizons 61 (3), 385-395, 2018 | 6 | 2018 |
| An investigation of age and gender differences in children’s preferences underlying choice MA Yeh, RD Jewell, C Zamudio Young Consumers 20 (1), 14-28, 2018 | 5 | 2018 |
| The company they keep: How human brand managers and their social networks shape job market outcomes C Zamudio, JG Moulard, AG Close SSRN Electronic Journal, 2014 | 5 | 2014 |
| The more they know: Using transparent online communication to combat fake online reviews Y Wang, C Zamudio, RD Jewell Business Horizons 66 (6), 753-764, 2023 | 4 | 2023 |
| Beyond perception: The role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021) E Pew, C Zamudio, H Meng Marketing Letters 32 (3), 313-323, 2021 | 3 | 2021 |
| The job market for assistant professors in marketing C Zamudio, Y Wang, E Haruvy Working paper, University of Texas at Dallas, 2011 | 3 | 2011 |
| Review reader segmentation based on the heterogeneous impacts of review and reviewer attributes on review helpfulness: A study involving ZIP code data I Raoofpanah, C Zamudio, C Groening Journal of Retailing and Consumer Services 72, 103300, 2023 | 2 | 2023 |
| Which modeling scholars get promoted, and how fast? C Zamudio, M Meng Customer Needs and Solutions 2, 91-104, 2015 | 2 | 2015 |
| Estimating preferences in two-sided matching markets C Zamudio, E Haruvy, Y Wang Working paper. Kent State University, 2013 | 2 | 2013 |
| The novice nose knows: How olfactory knowledge shapes evaluation confidence H Meng, C Zamudio, JL Grigsby International Journal of Market Research 65 (4), 448-465, 2023 | 1 | 2023 |
| Spritz or showcase? Gender, uncertainty, and fragrance evaluation H Meng, JL Grigsby, C Zamudio Journal of Global Fashion Marketing 11 (4), 343-360, 2020 | 1 | 2020 |
| Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness Y Wang, C Zamudio, H Meng, RD Jewell Journal of Global Scholars of Marketing Science 34 (2), 143-162, 2024 | | 2024 |
Robert JewellProfessor of Marketing, Kent State UniversityAdresse e-mail validée de kent.edu
