Albert Greco
Albert Greco
PROFESSOR OF MARKETING
Verified email at fordham.edu
TitleCited byYear
The book publishing industry
AN Greco
Routledge, 2013
3472013
Media economics: Theory and practice
A Alexander, JE Owers, R Carveth, CA Hollifield, AN Greco
Routledge, 2003
2682003
The culture and commerce of publishing in the 21st century
AN Greco, CE Rodriguez, RM Wharton
Stanford University Press, 2007
762007
Access for All: Closing the Book Gap for Children in Early Education.
SB Neuman, DC Celano, AN Greco, P Shue
Order Department, International Reading Association, 800 Barksdale Road, PO …, 2001
612001
An Introduction to Media Economics Theory and Practice
AN Greco, A Alexander, JE Owers, R Carveth, CA Hollifield
Media Economics, 13-58, 2003
58*2003
The impact of horizontal mergers and acquisitions on corporate concentration in the US book publishing industry: 1989-1994
AN Greco
Journal of Media Economics 12 (3), 165-180, 1999
431999
The state of scholarly journal publishing: 1981-2000
A Greco, R Wharton, H Estelami, R Jones
Journal of Scholarly Publishing 37 (3), 155-214, 2006
382006
The media and entertainment industries: readings in mass communications
AN Greco
Allyn & Bacon, 2000
352000
Should university presses adopt an open access [electronic publishing] business model for all of their scholarly books?
AN Greco, RM Wharton
ELPUB, 149-164, 2008
342008
Shaping the future: Mergers, acquisitions, and the US publishing, communications, and mass media industries, 1990–1995
AN Greco
Publishing Research Quarterly 12 (3), 5-15, 1996
301996
Market concentration levels in the US consumer book industry: 1995–1996
AN Greco
Journal of Cultural Economics 24 (4), 321-336, 2000
292000
The changing college and university library market for university press books and journals: 1997–2004
AN Greco, RF Jones, RM Wharton, H Estelami
Journal of Scholarly Publishing 39 (1), 1-32, 2007
252007
University presses in the twenty-first century: The potential impact of big data and predictive analytics on scholarly book marketing
AN Greco, CG Aiss
Journal of Scholarly Publishing 46 (2), 105-140, 2015
192015
The General Reader Market for University Press Books in the United States, 1990–9, With Projections for the Years 2000 through 2004
AN Greco
Journal of scholarly publishing 32 (2), 61-86, 2001
142001
Mergers and acquisitions in the US Book Industry, 1960–1989
A Greco
International book publishing: an encyclopaedia. New York: Garland …, 1995
141995
Mergers and acquisitions in publishing, 1984–1988: Some public policy issues
AN Greco
Book Research Quarterly 5 (3), 25-44, 1989
141989
The price of university press books, 1989-2000
A Greco, W O'Connor, S Smith, R Wharton
Journal of Scholarly publishing 35 (1), 4-39, 2003
132003
Wharton
AN Greco, J Milliot, M Robert
The culture and commerce of publishing in the21st century [], 2007
12*2007
Academic libraries and the economics of scholarly publishing in the twenty-first century: Portfolio theory, product differentiation, economic rent, perfect price discrimination …
AN Greco
Journal of Scholarly Publishing 47 (1), 1-43, 2015
112015
The state of scholarly publishing: Challenges and opportunities
AN Greco
Transaction Publishers, 2011
112011
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Articles 1–20