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Minita Sanghvi
Minita Sanghvi
Associate Professor of Marketing, Skidmore College
Verified email at skidmore.edu
Title
Cited by
Cited by
Year
Transformative Intersectionality: Moving Business Towards a Critical Praxis
L Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ...
Journal of Business Research, 2, 2019
712019
Marketing the female politician: an exploration of gender and appearance
M Sanghvi, N Hodges
Journal of Marketing Management, 2015
662015
Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost
M Sanghvi
Palgrave MacMillan, 2019
142019
Marketing the female politician: An exploration of gender, appearance, and power
M Sanghvi
The University of North Carolina at Greensboro, 2014
92014
The renaissance of gender equality research and sustainable development in the academic context of marketing: Championing paths forward
LT Zayer, W Hein, J Brace-Govan, CA Coleman, RL Harrison, ...
Struggles and Successes in the Pursuit of Sustainable Development, 139-150, 2020
62020
Understanding Sub-Cultural Identity and Consumption Among Indians in the United States: From Desis to Coconuts.
M Sanghvi, N Hodges
Advances in Consumer Research 40, 2012
62012
Gender and intersectionality in political marketing
M Sanghvi, M Sanghvi
Gender and Political Marketing in the United States and the 2016 …, 2019
22019
Promoting well-being and combating harassment in the academy
E Veer, Z Arsel, J Cotte, J Drenten, M Geisler, L Gurrieri, JL Ozanne, ...
ACR North American Advances in Consumer Research 46, 895, 2018
22018
Appearance management in political marketing: Examining perspectives of local politicians and campaign workers
M Sanghvi, N Hodges
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
22015
Author Authority
M Sanghvi
Market Research Methodologies: Multi-Method and Qualitative Approaches, 1-18, 2014
12014
Appearance Matters: Appearance Management in Political Careers
M Sanghvi, N Hodges
The Emerald Handbook of Appearance in the Workplace, 169-184, 2023
2023
SMA Teaching Moment: Seeking a Balanced Perspective of Marketing
B Bottini, M Giebelhausen, S Dobscha, L Steinfield, M Sanghvi, ...
EasyChair, 2022
2022
Championing paths forward
LT Zayer, W Hein, J Brace-Govan, CA Coleman, RL Harrison, ...
Struggles and Successes in the Pursuit of Sustainable Development, 2020
2020
The Renaissance of Gender Equality Research and Sustainable Development in the Academic Context of Marketing
N Ourahmoune, L Zayer, W Hein, JB Govan, C Coleman, R Harrison, ...
Struggles and Successes in the Pursuit of Sustainable Development for the …, 2020
2020
# MeToo Movement and Beyond: Transforming Contemporary Gender and Intersectional Politics and Policies (Track leader)
N Ourahmoune, M Sanghvi
Transformative Consumer Research Conference, 2019
2019
Reimagining marketing mix for Political marketing.
M Sanghvi, P Frank
Academy of marketing 52, 35, 2019
2019
Gender in Political Marketing in the United States
M Sanghvi, M Sanghvi
Gender and Political Marketing in the United States and the 2016 …, 2019
2019
The Path Forward
M Sanghvi, M Sanghvi
Gender and Political Marketing in the United States and the 2016 …, 2019
2019
Issues Facing Women in Politics in the United States
M Sanghvi, M Sanghvi
Gender and Political Marketing in the United States and the 2016 …, 2019
2019
Gender in the 2016 US Presidential Primaries
M Sanghvi, M Sanghvi
Gender and Political Marketing in the United States and the 2016 …, 2019
2019
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