| Athletic success and private giving to athletic and academic programs at NCAA institutions JL Stinson, DR Howard Journal of Sport Management 21 (2), 235-264, 2007 | 148 | 2007 |
| Scoreboards vs. mortarboards: Major donor behavior and intercollegiate athletics JL Stinson, DR Howard Sport Marketing Quarterly, 2004 | 111 | 2004 |
| Winning does matter: Patterns in private giving to athletic and academic programs at NCAA Division I-AA and I-AAA institutions JL Stinson, DR Howard Sport Management Review 11 (1), 1-20, 2008 | 104 | 2008 |
| Intercollegiate athletics and institutional fundraising: A meta-analysis JM Martinez, JL Stinson, M Kang, CB Jubenville Sport Marketing Quarterly, 2010 | 94 | 2010 |
| Affinity and affiliation: The dual-carriage way to team identification MP Pritchard, J Stinson, E Patton Sport Marketing Quarterly 19 (2), 67, 2010 | 64 | 2010 |
| Intercollegiate athletics as an institutional fundraising tool: An exploratory donor-based view JL Stinson, DR Howard Journal of Nonprofit & Public Sector Marketing 22 (4), 312-335, 2010 | 63 | 2010 |
| Athletic giving and academic giving: Exploring the value of split donors J Stinson, D Howard Journal of Sport Management 24 (6), 744-768, 2010 | 33 | 2010 |
| Segment differences in the asymmetric effects of service quality on business customer relationships K Tyler, M Patton, M Mongiello, D Meyer, S Stan, KR Evans, CM Wood, ... Journal of Services Marketing, 2007 | 33 | 2007 |
| The role of mental budgeting in philanthropic decision-making MC LaBarge, JL Stinson Nonprofit and Voluntary Sector Quarterly 43 (6), 993-1013, 2014 | 32 | 2014 |
| Internal Marketing Perceptions in Intercollegiate Athletics and Their Influence on Organizational Commitment. JM Martinez, JL Stinson, CB Jubenville Journal of Issues in Intercollegiate Athletics, 2011 | 29 | 2011 |
| Leveraging brands in sport business MP Pritchard, JL Stinson Routledge, 2013 | 24 | 2013 |
| Leveraging sport for social marketing and corporate social responsibility (CSR) JL Stinson, MP Pritchard Leveraging Brands in sport business, 221-238, 2013 | 12 | 2013 |
| Creating Value as Part of Sport Marketing R McCarville, JL Stinson Leveraging Brands in Sport Business, 63-77, 2013 | 10 | 2013 |
| Leveraging intercollegiate athletics to support academic giving at NCAA division I institutions JL Stinson Journal of Nonprofit & Public Sector Marketing 29 (1), 1-19, 2017 | 8 | 2017 |
| A Contemporary Functional Form for NCAA Division I FBS Contributions: Internal and External Considerations L Wanless, JL Stinson Journal of Sport Management 1 (aop), 1-16, 2019 | 5 | 2019 |
| The effects of intercollegiate athletics success on private giving to athletic and academic programs at National Collegiate Athletic Association institutions JL Stinson University of Oregon, 2005 | 4 | 2005 |
| Athletic Fundraising and Institutional Development: Friend or Foe? JL Stinson, DR Howard International Perspectives on the Management of Sport 17, 2007 | 3 | 2007 |
| Critical customer experiences in professional business-to-business service exchanges: Impact on overall customer response to service providers S Stan, KR Evans, JL Stinson, C Wood American Marketing Association. Conference Proceedings 13, 113, 2002 | 3 | 2002 |
| Impact of a stadium capital fundraising project on campus-wide giving. J Stinson, DR Howard Journal of Issues in Intercollegiate Athletics 2016, 208-232, 2016 | 2 | 2016 |
| Athletic Giving and Academic Giving: Examining the Value of Split Donors to Educational Institutions JL Stinson, DR Howard Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
