| The impact of dynamic bundling on price fairness perceptions W Li, DM Hardesty, AW Craig Journal of Retailing and Consumer Services 40, 204-212, 2018 | 73 | 2018 |
| Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising JA Mead, R Richerson, W Li Journal of Retailing 96 (2), 282-296, 2020 | 37 | 2020 |
| How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination L Song, Y Meng, H Chang, W Li, K Tan Journal of Business Research 130, 1-13, 2021 | 28 | 2021 |
| Managing major accident risk from a temporal and spatial perspective: A historical exploration of workplace accident risk in China L Lu, W Li, J Mead, J Xu Safety Science 121, 71-82, 2020 | 15 | 2020 |
| Hidden price promotions: Could retailer price promotions backfire? W Li, DM Hardesty, AW Craig, L Song Journal of Retailing and Consumer Services 64, 102797, 2022 | 11 | 2022 |
| Evolutionary motives and food behavior modeling in romantic relationships R Richerson, JA Mead, W Li Journal of Business Research 120, 509-519, 2020 | 8 | 2020 |
| The impact of product defect severity and product attachment on consumer negative emotions J Wei, M Jiang, YN Li, W Li, JA Mead Psychology & Marketing, 0 | 5 | |
| Dynamic Bundling: an Alternative Pricing Approach W Li, D Hardesty ACR North American Advances, 2015 | | 2015 |
