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Hubert Gatignon
Hubert Gatignon
Professor of Marketing, INSEAD
Verified email at insead.edu - Homepage
Title
Cited by
Cited by
Year
Modes of foreign entry: A transaction cost analysis and propositions
E Anderson, H Gatignon
Journal of international business studies 17, 1-26, 1986
42141986
Strategic orientation of the firm and new product performance
H Gatignon, JM Xuereb
Journal of marketing research 34 (1), 77-90, 1997
36781997
A propositional inventory for new diffusion research
H Gatignon, TS Robertson
Journal of consumer research 11 (4), 849-867, 1985
21471985
The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation
H Gatignon, E Anderson
The Journal of Law, Economics, and Organization 4 (2), 305-336, 1988
21121988
A structural approach to assessing innovation: Construct development of innovation locus, type, and characteristics
H Gatignon, ML Tushman, W Smith, P Anderson
Management science 48 (9), 1103-1122, 2002
14252002
Technology diffusion: an empirical test of competitive effects
H Gatignon, TS Robertson
Journal of marketing 53 (1), 35-49, 1989
11441989
Competitive effects on technology diffusion
TS Robertson, H Gatignon
Journal of marketing 50 (3), 1-12, 1986
9991986
Technology development mode: a transaction cost conceptualization
TS Robertson, H Gatignon
Strategic management journal 19 (6), 515-531, 1998
6751998
Innovative decision process
H Gatignon
Handbook of consumer behavior, 1991
6401991
Modeling multinational diffusion patterns: An efficient methodology
H Gatignon, J Eliashberg, TS Robertson
Marketing Science 8 (3), 231-247, 1989
5211989
Statistical analysis of management data
H Gatignon
Kluwer Academic Publishers, 2003
3142003
Determinants of competitor response time to a new product introduction
D Bowman, H Gatignon
Journal of marketing Research 32 (1), 42-53, 1995
3131995
Order of entry as a moderator of the effect of the marketing mix on market share
D Bowman, H Gatignon
Marketing Science 15 (3), 222-242, 1996
2981996
An exchange theory model of interpersonal communication
H Gatignon, TS Robertson
ACR North American Advances, 1986
2541986
Brand introduction strategies and competitive environments
H Gatignon, B Weitz, P Bansal
Journal of Marketing Research 27 (4), 390-401, 1990
2381990
Competitive reactions to market entry: Explaining interfirm differences
H Gatignon, E Anderson, K Helsen
Journal of Marketing Research 26 (1), 44-55, 1989
2231989
Competitive marketing behavior in industrial markets
V Ramaswamy, H Gatignon, DJ Reibstein
Journal of Marketing 58 (2), 45-55, 1994
1991994
Optimal product line pricing: The influence of elasticities and cross-elasticities
DJ Reibstein, H Gatignon
Journal of Marketing Research 21 (3), 259-267, 1984
1821984
Competition as a Moderator of the Effect of Advertising on Sales
H Gatignon
Journal of Marketing Research 21 (4), 387-398, 1984
1771984
Modeling marketing interactions with application to salesforce effectiveness
H Gatignon, DM Hanssens
Journal of Marketing Research 24 (3), 247-257, 1987
1741987
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