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Seshadri Tirunillai
Seshadri Tirunillai
Associate Professor, University of Houston
Verified email at bauer.uh.edu - Homepage
Title
Cited by
Cited by
Year
Does chatter really matter? Dynamics of user-generated content and stock performance
S Tirunillai, GJ Tellis
Marketing Science 31 (2), 198-215, 2012
8822012
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
S Tirunillai, GJ Tellis
Journal of Marketing Research 51 (4), 463-479, 2014
8692014
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
GJ Tellis, DJ MacInnis, S Tirunillai, Y Zhang
Journal of Marketing, 0022242919841034, 2019
4342019
How technology is changing retail
V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ...
Journal of Retailing 97 (1), 13-27, 2021
3322021
Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control
S Tirunillai, GJ Tellis
Marketing Science 36 (6), 862-878, 2017
982017
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
R Bommaraju, M Ahearne, R Krause, S Tirunillai
Journal of Marketing 83 (1), 8-23, 2019
572019
The Impact of Mergers and Acquisitions on the Sales Force
R Bommaraju, M Ahearne, ZR Hall, S Tirunillai, SK Lam
Journal of Marketing Research 55 (2), 254-264, 2018
432018
Onboarding Salespeople: Socialization Approaches
P Wiseman, M Ahearne, Z Hall, S Tirunillai
Journal of Marketing 86 (6), 13-31, 2022
252022
Extracting Dimensions of Consumer Satisfaction with Quality from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
S Tirunillai, GJ Tellis
92014
Extracting dimensions of quality from online user-generated content
GJ Tellis, S Tirunillai
US Patent 8,744,896, 2014
72014
Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum
IY Nahm, MJ Ahearne, N Lee, S Tirunillai
Journal of Marketing Research 59 (6), 1120-1140, 2022
42022
User-Generated Content and Stock Performance: Does Online Chatter Matter?
GJ Tellis, S Tirunillai
NIM Marketing Intelligence Review 5 (2), 13-17, 2013
42013
What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information
GJ Tellis, DJ MacInnis, S Tirunillai
Marketing Science Working Paper Series, 2020
22020
Does Online Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
S Tirunillai, G Tellis
Working paper, 2013
22013
The Impact of Reputation Systems on Peer Feedback in Social Media
J Huh, D Godes, S Tirunillai
Available at SSRN, 2021
12021
The research impact of Dr. Jagdish Sheth
GJ Tellis, S Tirunillai
Journal of Global Scholars of Marketing Science 31 (3), 433-436, 2021
12021
How Should Firms Onboard New Salespeople? The Relative Efficacy of Centralized Versus On-the-Job Training
M Ahearne, P Wiseman, Z Hall, S Tirunillai
Working paper, 2019
12019
EXPRESS: Onboarding Salespeople: Socialization Approaches
P Wiseman, M Ahearne, Z Hall, S Tirunillai
Journal of Marketing, 00222429221076437, 2022
2022
Customer Engagement in Social Media Platforms: Findings from a Longitudinal Field Experiment
AS Ivanic, S Tirunillai, S Ramanathan, U Dholakia
Does Offline TV Advertising Affect Online Chatter? Analysis of Quasi-Experimental Data Using Synthetic Control
G Tellis, S Tirunillai
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