‪Peter D. Kerr‬ - ‪Google Scholar‬

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Co-authors

Karen (Boehnke) PeeskerTed Rogers School of Management, Ryerson UniversityVerified email at ryerson.ca
Javier MarcosCranfield UniversityVerified email at cranfield.ac.uk
Willy BolanderRader II Professor of Industrial Distribution, Texas A&M UniversityVerified email at tamu.edu
Monica Franco-SantosReader (Associate Professor), Cranfield School of ManagementVerified email at cranfield.ac.uk

Peter D. Kerr

Peter D. Kerr

Assistant Professor of Marketing and Strategy, Cape Breton University

Verified email at cbu.ca

Sales performance B2B Marketing Marketing Strategy


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Hiring for sales success: The emerging importance of salesperson analytical skills KM Peesker, PD Kerr, W Bolander, LJ Ryals, JA Lister, HF Dover Journal of Business Research 144, 17-30, 2022	23	2022
The interplay between objective and subjective measures of salesperson performance: towards an integrated approach PD Kerr, J Marcos-Cuevas Journal of Personal selling & sales ManageMent 42 (3), 225-242, 2022	13	2022
The impact of performance measurement diversity on customer-oriented selling behavior PD Kerr, M Franco-Santos Industrial Marketing Management 110, 56-67, 2023	8	2023
Reclaiming the contingent nature of the determinants of salesperson performance: an extended meta-analysis PD Kerr, J Marcos-Cuevas Journal of Personal Selling & Sales Management, 1-18, 2023	1	2023
Toward an understanding of the personal traits needed in a digital selling environment KM Peesker, LJ Ryals, PD Kerr Journal of Business & Industrial Marketing, 2024		2024
The impact of diverse performance measurement on the customer-orientated selling behaviours of B2B salespeople P Kerr		2018

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