Lei Huang, Ph.D.
Title
Cited by
Cited by
Year
Social media in an alternative marketing communication model
C Castronovo, L Huang
Journal of Marketing Development and Competitiveness 6 (1), 117-134, 2012
6202012
Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-brand Relationship
L Huang
Marketing Management Journal 25 (1), 27-41, 2015
157*2015
The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention
L Huang, J Lu
Journal of Food Products Marketing 22 (2), 191-218, 2016
892016
Eat with Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Easting
L Huang, J Lu
The Marketing Management Journal 25 (2), 71-87, 2015
592015
Multi-stakeholder partnerships for sustainability: designing decision-making processes for partnership capacity
A MacDonald, A Clarke, L Huang
Journal of Business Ethics 160 (2), 409-426, 2019
542019
Multi-stakeholder partnerships (SDG# 17) as a means of achieving sustainable communities and cities (SDG# 11)
A MacDonald, A Clarke, L Huang, M Roseland, MM Seitanidi
Handbook of sustainability science and research, 193-209, 2018
482018
Multi-stakeholder Partnerships (SDG# 17) as a Means of Achieving Sustainable Communities and Cities (SDG# 11)
A MacDonald, A Clarke, L Huang, M Roseland, MM Seitanidi
Handbook of Sustainability Science and Research, 193-209, 2018
482018
Social contagion effects in experiential information exchange on bulletin board systems
L Huang
Journal of Marketing Management 26 (3-4), 197-212, 2010
422010
The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter
L Huang, A Clarke, N Heldsinger, W Tian
Journal of Marketing Analytics 7 (2), 64-75, 2019
222019
Partner Strategic Capabilities for Capturing Value from Sustainability-Focused Multi-Stakeholder Partnerships
A MacDonald, A Clarke, L Huang, M Seitanidi
Sustainability 11 (3), 557, 2019
212019
Lack of Stakeholder Influence on Pollution Prevention A Developing Country Perspective
A Hoque, A Clarke, L Huang
Organization & Environment 29 (3), 367-385, 2016
212016
When Color Meets Health: The Impact of Package Colors on the Perception of Food Healthiness and Purchase Intention
L Huang, J Lu
Advances in Consumer Research 41, 625-626, 2013
132013
First choice? Last resort? Social risks and gift card selection
CG Austin, L Huang
Journal of Marketing Theory and Practice 20 (3), 293-306, 2012
132012
Quality or Responsibility? The Impact of Two Categories of Social Responsibility on the Consumerbrand Relationship
L Huang
Marketing Management Journal 25 (1), 27-41, 2015
92015
Do collaborative planning processes lead to better outcomes? An examination of cross-sector social partnerships for community sustainability
A Clarke, L Huang, M Roseland, H Chen
Administrative Science Association of Canada conference, 2014
62014
What do people talk about in word-of-mouth communication?
S Barlas, L Huang
Advances in Consumer Research 36, 763-764, 2009
62009
Metaperception, Reciprocity, Generosity, and Anxiety: Consumer Ambivalence and Gift Card Use
CG Austin, L Huang
Journal of Marketing Development and Competitiveness 5 (6), 11-26, 2011
52011
When will people tell you something you do not know? The Exchange of Unique Informational in Word-Of-Mouth Communication
L Huang, S Barlas
Advances in consumer research 36, 761-762, 2009
52009
Lending a hand: perceptions of green credit cards
L Huang, J Fitzpatrick
International Journal of Bank Marketing 36 (7), 1329-1346, 2018
32018
Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm
L Huang
Journal of Marketing Analytics 5 (1), 5-13, 2017
32017
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Articles 1–20