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Catharina von Koskull
Catharina von Koskull
Associate professor, University of Vaasa
Verified email at uva.fi
Title
Cited by
Cited by
Year
Exploring value propositions and service innovation: a service-dominant logic study
P Skålén, J Gummerus, C Von Koskull, PR Magnusson
Journal of the academy of marketing science 43, 137-158, 2015
7092015
Guest editorial: relationship marketing–past, present and future
J Gummerus, C von Koskull, C Kowalkowski
Journal of services marketing 31 (1), 1-5, 2017
1662017
The new wave of luxury: The meaning and value of luxury to the contemporary consumer
H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini
Qualitative Market Research: An International Journal 22 (3), 229-249, 2019
852019
Am I worth it? Gifting myself with luxury
H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ...
Journal of fashion Marketing and Management 18 (2), 112-132, 2014
572014
Service development as practice: A rhetorical analysis of customer-related arguments in a service development project
C von Koskull, M Fougère
Scandinavian Journal of Management 27 (2), 205-220, 2011
322011
Increasing rigor and relevance in service research through ethnography
C von Koskull
Journal of Services Marketing 34 (1), 74-77, 2020
232020
Emotional strategizing in service innovation
C von Koskull, T Strandvik, B Tronvoll
Management Decision 54 (2), 270-287, 2016
232016
Discovering the unfolding of service innovations
C von Koskull, T Strandvik
Journal of Business & Industrial Marketing 29 (2), 143-150, 2014
192014
The essence of the Nordic school
C Grönroos, C von Koskull, J Gummerus
THE NORDIC SCHOOL, 29, 2015
132015
Use of customer information: An ethnography in service development
C von Koskull
Svenska handelshögskolan, 2009
92009
Use of Customer Information
C von KOSKULL
An Ethnography in Service Development. Helsinki, 2009
92009
Ethnographic research in service marketing: theory, methods, and practice
C von Koskull
Field Guide to Case Study Research in Business-to-business Marketing and …, 2014
62014
The nordic school
J Gummerus, C von Koskull
Service marketing and management for the future. Hanken School of Economics …, 2015
52015
Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
J Gummerus, C Von Koskull, H Kauppinen-Räisänen, G Medberg
Qualitative Market Research: An International Journal 27 (2), 180-211, 2024
32024
The Role of E-Health Information in Customer Empowerment
J Gummerus, V Liljander, C von Koskull
Service Management in Health and Wellness Services, 233-256, 2013
22013
A Path To A Better World Through Arts-Based Research
AM Chow, E Elliot, M Gardner, L Overby, AT Moffett, C Cavazos, ...
Consumer culture theory conference, 1-6, 2019
12019
Wrath in consumer oppositional activism
C von Koskull, P Berg, J Gummerus
Seven deadly sins in consumption, 114-132, 2018
12018
What is service and how it is innovated?
P Skålén, J Gummerus, C von Koskull, PR Magnusson
AMA SERVSIG International Service Research Conference, Helsinki, Finland …, 2012
12012
Betydelsen av att förstå sårbara konsumenters erfarenheter
J Gummerus, C von Koskull, D O'Loughlin, C Kelleher
2023
Building a High-Performing Collaborative Innovation Ecosystem in the Arctic
E Sofroneeva, C von Koskull, H Makkonen
Arctic Yearbook 2021: Defining and Mapping Sovereignties, Policies and …, 2021
2021
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