| Seller beware: How bundling affects valuation F Shaddy, A Fishbach Journal of Marketing Research 54 (5), 737-751, 2017 | 51 | 2017 |
| Price promotions cause impatience F Shaddy, L Lee Journal of Marketing Research 57 (1), 118-133, 2020 | 48 | 2020 |
| Deciding who gets what, fairly F Shaddy, AK Shah Journal of Consumer Research 45 (4), 833-848, 2018 | 44 | 2018 |
| Trade-offs in choice F Shaddy, A Fishbach, I Simonson Annual Review of Psychology 72, 181-206, 2021 | 36 | 2021 |
| Eyes on the prize: The preference to invest resources in goals over means. F Shaddy, A Fishbach Journal of personality and social psychology 115 (4), 624, 2018 | 13 | 2018 |
| Love is patient: People are more willing to wait for things they like. AR Roberts, F Shaddy, A Fishbach Journal of Experimental Psychology: General 150 (7), 1423, 2021 | 11 | 2021 |
| When to use markets, lines, and lotteries: How beliefs about preferences shape beliefs about allocation F Shaddy, AK Shah Journal of Marketing 86 (3), 140-156, 2022 | 8 | 2022 |
| Social hedonic editing: People prefer to experience events at the same time as others F Shaddy, Y Tu, A Fishbach Social Psychological and Personality Science 12 (7), 1233-1240, 2021 | 7 | 2021 |
| When choices substitute for versus reinforce each other A Fishbach, F Shaddy Current Opinion in Psychology 10, 39-43, 2016 | 6 | 2016 |
| Synchronized scheduling: Choosing to experience different events in different places at the same time as others F Shaddy, Y Tu, A Fishbach Journal of the Association for Consumer Research 8 (2), 130-141, 2023 | 3 | 2023 |
| A penny saved is another penny spurned: The effect of promotions on consumer impatience F Shaddy, L Lee Advances in Consumer Research 40, 911, 2012 | 2 | 2012 |
| Understanding fairness perceptions in demographic segmentation and targeting E Friedman, F Shaddy, O Toubia Available at SSRN, 2023 | 1 | 2023 |
| Highlighting Opportunities (Versus Outcomes) Increases Support for Economic Redistribution D Dolifka, KL Christensen, F Shaddy Social Psychological and Personality Science, 19485506241228469, 2024 | | 2024 |
| People Endorse Harsher Policies in Principle Than in Practice: Asymmetric Beliefs About Which Errors to Prevent Versus Fix E Rude, F Shaddy OSF, 2023 | | 2023 |
| Paying for Goals and Means F Shaddy Goal Systems Theory: Psychological Processes and Applications, 130, 2023 | | 2023 |
| Better Together? How Sharing Consumption with Others Impacts Consumers’ Choices and Perceptions R Ratner, B McFerran, J Argo, F Shaddy, Y Tu, A Fishbach, N Duani, ... Advances in Consumer Research 46, 2018 | | 2018 |
| The Preference For Simultaneity: When Different Events Happen to Different People At the Same Time F Shaddy, Y Tu, A Fishbach ACR North American Advances, 2018 | | 2018 |
| Greater Than the Sum of the Parts: How Bundling Creates Value F Shaddy University of Chicago, 2018 | | 2018 |
| How and When Consumers Make Tradeoffs I Simonson, I Evangelidis, SMJ van Osselaer, Y Zwebner, RY Schrift, ... Advances in Consumer Research 44, 2016 | | 2016 |
| Why Some Prices Are Fairer Than Others F Shaddy, A Shah ACR North American Advances, 2016 | | 2016 |
Ayelet FishbachProfessor of Behavioral Science and Marketing, University of ChicagoVerified email at chicagobooth.edu
