Babu (Lourduraj) John Mariadoss
Babu (Lourduraj) John Mariadoss
Marketing Professor, Texas Tech University
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
S Ganesan, SP Brown, BJ Mariadoss, H Ho
Journal of Marketing Research 47 (2), 361-373, 2010
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
BJ Mariadoss, PS Tansuhaj, N Mouri
Industrial Marketing Management 40 (8), 1305-1318, 2011
The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation
R Cascio, BJ Mariadoss, N Mouri
Industrial Marketing Management 39 (7), 1088-1096, 2010
Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage
BJ Mariadoss, C Milewicz, S Lee, A Sahaym
Industrial Marketing Management 43 (1), 136-145, 2014
Challenges of CRM implementation in business-to-business markets: A contingency perspective
M Ahearne, A Rapp, BJ Mariadoss, S Ganesan
Journal of Personal Selling & Sales Management 32 (1), 117-129, 2012
Influences of Firm Orientations on Sustainable Supply Chain Management
BJ Mariadoss, T Chi, P Tansuhaj, N Pomirleanu
Journal of Business Research, 2016
Strategic marketing ambidexterity: antecedents and financial consequences
BW Josephson, JL Johnson, BJ Mariadoss
Journal of the Academy of Marketing Science, 1-16, 2016
The influence of organizational and functional support on the development of salesperson job satisfaction
N Pomirleanu, B John Mariadoss
Journal of Personal Selling & Sales Management 35 (1), 33-50, 2015
Friendship on social networking sites: Improving relationships between hotel brands and consumers
N Su, BJ Mariadoss, D Reynolds
International Journal of Hospitality Management 51, 76-86, 2015
Strategic intent and performance: The role of resource allocation decisions
BJ Mariadoss, JL Johnson, KD Martin
Journal of Business Research 67 (11), 2393-2402, 2014
Customer Clusters as Sources of Innovation-Based Competitive Advantage
V Bindroo, BJ Mariadoss, RG Pillai
Journal of International Marketing, 1-50, 2012
Service Transition Strategies in Manufacturing Implications for Firm Risk
BW Josephson, JL Johnson, BJ Mariadoss, J Cullen
Journal of Service Research, 1094670515600422, 2016
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
JP Radighieri, BJ Mariadoss, Y Grégoire, JL Johnson
Marketing Letters 25 (2), 123-138, 2014
Managing service quality in high customer contact B2B services across domestic and international markets
N Pomirleanu, B John Mariadoss, PR Chennamaneni
Industrial Marketing Management, 2015
Collaboration with higher education institutions for successful firm innovation
H Moon, BJ Mariadoss, JL Johnson
Journal of Business Research 99, 534-541, 2019
Uncle Sam rising: Performance implications of business-to-government relationships
BW Josephson, JY Lee, BJ Mariadoss, JL Johnson
Journal of Marketing 83 (1), 51-72, 2019
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
BJ Mariadoss, R Echambadi, MJ Arnold, V Bindroo
Journal of the Academy of Marketing Science 38 (6), 704-719, 2010
Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
H Mao, BJ Mariadoss, R Echambadi, PR Chennamaneni
Marketing letters 23 (1), 279-292, 2012
A review of climate and culture research in selling and sales management
BM Gustafson, N Pomirleanu, B John-Mariadoss
Journal of Personal Selling & Sales Management 38 (1), 144-167, 2018
Supplier and customer involvement in new product development stages: implications for new product innovation outcomes
H Moon, JL Johnson, BJ Mariadoss, JB Cullen
International Journal of Innovation and Technology Management 15 (01), 1850004, 2018
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