Adrian Payne
Adrian Payne
Professor of Marketing
Verified email at unsw.edu.au
Title
Cited by
Cited by
Year
Managing the co-creation of value
AF Payne, K Storbacka, P Frow
Journal of the academy of marketing science 36 (1), 83-96, 2008
38522008
Relationship marketing: bringing quality customer service and marketing together
M Christopher, A Payne, D Ballantyne
3704*1991
A strategic framework for customer relationship management
A Payne, P Frow
Journal of marketing 69 (4), 167-176, 2005
27472005
Diagnosing customer value: integrating the value process and relationship marketing
A Payne, S Holt
British Journal of management 12 (2), 159-182, 2001
9682001
The essence of services marketing
A Payne, A Payne
Prentice Hall, 1993
9371993
Co-creating brands: Diagnosing and designing the relationship experience
A Payne, K Storbacka, P Frow, S Knox
Journal of business research 62 (3), 379-389, 2009
8122009
Handbook of CRM
A Payne
Routledge, 2012
7602012
Marketing služeb
A Payne
Grada Publishing, spol. sro, 1996
6661996
Customer relationship management in financial services: towards information-enabled relationship marketing
L Ryals, A Payne
Journal of strategic marketing 9 (1), 3-27, 2001
5712001
Relationship marketing for competitive advantage: winning and keeping customers
A Payne, M Christopher, H Peck, M Clark
Butterworth-Heinemann, 1998
5661998
The role of multichannel integration in customer relationship management
A Payne, P Frow
Industrial marketing management 33 (6), 527-538, 2004
5212004
Customer relationship management: from strategy to implementation
A Payne, P Frow
Journal of Marketing Management 22 (1-2), 135-168, 2006
5132006
Towards the ‘perfect’customer experience
P Frow, A Payne
Journal of Brand Management 15 (2), 89-101, 2007
5042007
Value propositions as communication practice: Taking a wider view
D Ballantyne, P Frow, RJ Varey, A Payne
Industrial Marketing Management 40 (2), 202-210, 2011
4782011
A stakeholder perspective of the value proposition concept
P Frow, A Payne
European journal of marketing 45 (1-2), 223-240, 2011
4642011
Relationship marketing
H Peck, M Christopher, M Clark, A Payne
Taylor & Francis, 2013
4592013
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British Journal of Management 26 (3), 463-483, 2015
3412015
A stakeholder approach to relationship marketing strategy
A Payne, D Ballantyne, M Christopher
European Journal of Marketing, 2005
3102005
Advances in relationship marketing
A Payne
Kogan Page Limited, 1995
2641995
Internal marketing: a new perspective for HRM
B Collins, A Payne
European Management Journal 9 (3), 261-270, 1991
2611991
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Articles 1–20