| Product and environmental social performance: Varying effect on firm performance S Jayachandran, K Kalaignanam, M Eilert Strategic Management Journal 34 (10), 1255-1264, 2013 | 345 | 2013 |
| The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry K Kalaignanam, T Kushwaha, M Eilert Journal of Marketing 77 (2), 41-57, 2013 | 171 | 2013 |
| The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens M Eilert, A Nappier Cherup Journal of Public Policy & Marketing, 2020 | 144 | 2020 |
| Does it Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry M Eilert, S Jayachandran, K Kalaignanam, TA Swartz Journal of Marketing 81 (3), 111-129, 2017 | 116 | 2017 |
| The role of message specificity in corporate social responsibility communication S Robinson, M Eilert Journal of Business Research 90, 260–268, 2018 | 73 | 2018 |
| Can I surprise myself? A conceptual framework of surprise self-gifting among consumers A Gupta, M Eilert, JW Gentry Journal of Retailing and Consumer Services 54, 2020 | 49 | 2020 |
| Eye for an eye? Frontline service employee reactions to customer incivility R Frey-Cordes, M Eilert, M Büttgen Journal of Services Marketing, 2020 | 45 | 2020 |
| Rise up: Understanding youth social entrepreneurs and their ecosystems MG Bublitz, LN Chaplin, LA Peracchio, AD Cermin, M Dida, JE Escalas, ... Journal of Public Policy & Marketing 40 (2), 206-225, 2021 | 44 | 2021 |
| When and how frontline service employee authenticity influences purchase intentions L Matthews, M Eilert, L Carlson, J Gentry Journal of Business Research 114, 111-123, 2020 | 41 | 2020 |
| How Deviations from Performance Norms Impact Charitable Donations AM Allen, M Eilert, J Peloza Journal of Marketing Research 55 (2), 277-290, 2018 | 38 | 2018 |
| Academic mothers with disabilities: Navigating academia and parenthood during COVID-19 K Wagner, SM Pennell, M Eilert, SR Lim Gender, Work & Organization, 2021 | 36 | 2021 |
| Transformative Collaborations: How a Motherscholar Research Collective Survived and Thrived During COVID-19 M Collective, CC Myles-Baltzly, HK Ho, I Richardson, J Greene-Rooks, ... International Perspectives in Psychology, 2021 | 15 | 2021 |
| Can Ivory Towers be Green? The Impact of Organization Size on Organizational Social Performance M Eilert, K Walker, J Dogan Journal of Business Ethics 140 (3), 537-549, 2017 | 13 | 2017 |
| The varying impact of buyer and supplier expected relationship-specific investments on relationship governance I Khan, M Eilert Journal of Business & Industrial Marketing, 2020 | 11 | 2020 |
| The impact of cause portfolio focus and contribution amount on stakeholder evaluations M Eilert, S Robinson Business & Society 59 (7), 1483-1514, 2020 | 8 | 2020 |
| Signaling authenticity for frontline service employees AL Matthews, M Eilert Journal of Services Marketing 36 (3), 416-431, 2022 | 7 | 2022 |
| Fanning the flames: understanding viral content after brand transgressions KV Legocki, KL Walker, M Eilert Journal of Consumer Marketing 39 (5), 460-474, 2022 | 6 | 2022 |
| Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women MA Yeh, M Eilert, A Vlahos, SM Baker, T Stovall Journal of Consumer Affairs 55 (3), 911-938, 2021 | 6 | 2021 |
| Brand reputation and product recall AM Eilert University of South Carolina, 2013 | 4 | 2013 |
| Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data RVF Cordes, M Eilert, D Demisch, T Bayón Journal of Marketing Behavior 4 (2-4), 239-248, 2020 | 3 | 2020 |
Kartik KalaignanamMoore Fellow and Professor of Marketing, University of South CarolinaVerified email at moore.sc.edu
