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Peggy H. Cunningham
Peggy H. Cunningham
Professor, Marketing and CSR, Dalhousie University
Verified email at dal.ca
Title
Cited by
Cited by
Year
Strategic Alliances: A Synthesis of Conceptual Foundations
R Varadarajan, MH Cunningham
Journal of the Academy of Marketing Science 23 (4), 282-296, 1995
11161995
Social alliances: Company/nonprofit collaboration
IE Berger, PH Cunningham, ME Drumwright
California management review 47 (1), 58-90, 2004
7052004
Mainstreaming corporate social responsibility: Developing markets for virtue
IE Berger, PH Cunningham, ME Drumwright
California management review 49 (4), 132-157, 2007
6112007
To thine own self be true? Employees’ judgments of the authenticity of their organization’s corporate social responsibility program
L McShane, P Cunningham
Journal of business ethics 108, 81-100, 2012
3662012
Identity, identification, and relationship through social alliances
IE Berger, PH Cunningham, ME Drumwright
Journal of the academy of marketing science 34 (2), 128-137, 2006
3632006
The emergence of corporate social responsibility in Chile: The importance of authenticity and social networks
T Beckman, A Colwell, PH Cunningham
Journal of Business Ethics 86, 191-206, 2009
2892009
Consumer persuasion through cause-related advertising
IE Berger, PH Cunningham, RV Kozinets
ACR North American Advances, 1999
2221999
Event marketing: State of the industry and research agenda
MH Cunningham, SF Taylor
Festival Management and Event Tourism 2 (3-4), 123-137, 1995
761995
The processing of cause-related marketing claims: Cues, biases or motivators
IE Berger, PH Cunningham, RV Kozinets
1996 AMA summer educators conference: Enhancing knowledge development in …, 1996
671996
Event marketing: the evolution of sponsorship from philanthropy to strategic promotion
P Cunningham, S Taylor, C Reeder
Proceedings of the Conference on Historical Analysis and Research in …, 1993
581993
Ethics of advertising
PH Cunningham
The advertising business, 499-513, 1999
551999
Violence in advertising
T Jones, PH Cunningham, K Gallagher
Journal of Advertising 39 (4), 11-36, 2010
502010
Principles of marketing (ed.)
G Armstrong, PH KOTLER, MH CUNNINGHAM, PH CUNNINGHAM
Australia: Pearson Australia, 2012
432012
How Philip Kotler has helped to shape the field of marketing
MA Bourassa, PH Cunningham, JM Handelman
European Business Review 19 (2), 174-192, 2007
392007
Sleeping with the devil? Exploring ethical concerns associated with cause-related marketing
P Cunningham
New Directions for Philanthropic Fundraising 18, 55-76, 1997
331997
What makes marketing academicians successful? An assessment of teaching, publishing, and service
JJ Burneft, RD Amason, P Cunningham
Journal of Marketing Education 11 (3), 7-11, 1989
311989
State-owned enterprises: Pursuing responsibility in corporate social responsibility
PH Cunningham
Management Communication Quarterly 25 (4), 718-724, 2011
282011
Stakeholder marketing and the organizational field: The role of institutional capital and ideological framing
JM Handelman, PH Cunningham, MA Bourassa
Journal of Public Policy & Marketing 29 (1), 27-37, 2010
262010
Using Euromonitor database in international marketing research
M Kotabe
Journal of the Academy of Marketing Science 30 (2), 172, 2002
262002
Social alliances: Company/nonprofit collaboration
ME Drumwright, PH Cunningham, IE Berger
Marketing Science Institute, 2000
262000
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