| Marketing: an introduction G Armstrong Pearson education, 2009 | 3657 | 2009 |
| Strategic Alliances: A Synthesis of Conceptual Foundations R Varadarajan, MH Cunningham Journal of the Academy of Marketing Science 23 (4), 282-296, 1995 | 1167 | 1995 |
| Social alliances: Company/nonprofit collaboration IE Berger, PH Cunningham, ME Drumwright California management review 47 (1), 58-90, 2004 | 758 | 2004 |
| Mainstreaming corporate social responsibility: Developing markets for virtue IE Berger, PH Cunningham, ME Drumwright California management review 49 (4), 132-157, 2007 | 642 | 2007 |
| To thine own self be true? Employees’ judgments of the authenticity of their organization’s corporate social responsibility program L McShane, P Cunningham Journal of business ethics 108, 81-100, 2012 | 421 | 2012 |
| Identity, identification, and relationship through social alliances IE Berger, PH Cunningham, ME Drumwright Journal of the academy of marketing science 34 (2), 128-137, 2006 | 384 | 2006 |
| The emergence of corporate social responsibility in Chile: The importance of authenticity and social networks T Beckman, A Colwell, PH Cunningham Journal of Business ethics 86, 191-206, 2009 | 342 | 2009 |
| Consumer persuasion through cause-related advertising IE Berger, PH Cunningham, RV Kozinets Advances in consumer research 26, 491-497, 1999 | 225 | 1999 |
| Event marketing: State of the industry and research agenda MH Cunningham, SF Taylor Festival Management and Event Tourism 2 (3-4), 123-137, 1995 | 81 | 1995 |
| The processing of cause-related marketing claims: Cues, biases or motivators IE Berger, PH Cunningham, RV Kozinets 1996 AMA summer educators conference: Enhancing knowledge development in …, 1996 | 70 | 1996 |
| Ethics of advertising PH Cunningham The advertising business, 499-513, 1999 | 63 | 1999 |
| Event marketing: the evolution of sponsorship from philanthropy to strategic promotion P Cunningham, S Taylor, C Reeder Proceedings of the Conference on Historical Analysis and Research in …, 1993 | 60 | 1993 |
| Violence in advertising T Jones, PH Cunningham, K Gallagher Journal of Advertising 39 (4), 11-36, 2010 | 57 | 2010 |
| Principles of marketing. Ed G Armstrong, PH KOTLER, MH CUNNINGHAM, PH CUNNINGHAM Australia: Pearson Australia, 2012 | 49 | 2012 |
| How Philip Kotler has helped to shape the field of marketing MA Bourassa, PH Cunningham, JM Handelman European Business Review 19 (2), 174-192, 2007 | 41 | 2007 |
| Sleeping with the devil? Exploring ethical concerns associated with cause-related marketing P Cunningham New Directions for Philanthropic Fundraising 18, 55-76, 1997 | 32 | 1997 |
| What makes marketing academicians successful? An assessment of teaching, publishing, and service JJ Burneft, RD Amason, P Cunningham Journal of Marketing Education 11 (3), 7-11, 1989 | 32 | 1989 |
| State-owned enterprises: Pursuing responsibility in corporate social responsibility PH Cunningham Management Communication Quarterly 25 (4), 718-724, 2011 | 31 | 2011 |
| Using Euromonitor database in international marketing research M Kotabe Journal of the Academy of Marketing Science 30 (2), 172, 2002 | 28 | 2002 |
| The textbooks of Philip Kotler: Their role in defining marketing thought and practice P Cunningham Journal of the Academy of Marketing Science 31 (2), 201-207, 2003 | 24* | 2003 |
