Anu Helkkula
Anu Helkkula
Senior Research Specialist, Research Ethics, Hanken School of Economics, Finland
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Cited by
Cited by
Characterizing value as an experience: implications for service researchers and managers
A Helkkula, C Kelleher, M Pihlström
Journal of service research 15 (1), 59-75, 2012
Service experience co-creation: conceptualization, implications, and future research directions
E Jaakkola, A Helkkula, L Aarikka-Stenroos
Journal of service management 26 (2), 182-205, 2015
Characterising the concept of service experience
A Helkkula
Journal of service management 22 (3), 367-389, 2011
Circularity of customer service experience and customer perceived value
A Helkkula, C Kelleher
Journal of customer behaviour 9 (1), 37-53, 2010
Archetypes of service innovation: implications for value cocreation
A Helkkula, C Kowalkowski, B Tronvoll
Journal of Service Research 21 (3), 284-301, 2018
The changing role of the health care customer: review, synthesis and research agenda
JR McColl-Kennedy, H Snyder, M Elg, L Witell, A Helkkula, SJ Hogan, ...
Journal of Service Management 28 (1), 2-33, 2017
User-based innovation in services
J Sundbo, M Toivonen
Edward Elgar Publishing, 2011
A systematic review of artificial intelligence and robots in value co-creation: current status and future research avenues
V Kaartemo, A Helkkula
Journal of Creating Value 4 (2), 211-228, 2018
Practices and experiences: challenges and opportunities for value research
A Helkkula, C Kelleher, M Pihlström
Journal of Service Management 23 (4), 554-570, 2012
Service experiences beyond the direct use: indirect customer use experiences of smartphone apps
A Dube, A Helkkula
Journal of Service Management 26 (2), 224-248, 2015
Narratives and metaphors in service development
A Helkkula, M Pihlström
Qualitative Market Research: An International Journal 13 (4), 354-371, 2010
Am I worth it? Gifting myself with luxury
H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ...
Journal of fashion Marketing and Management 18 (2), 112-132, 2014
How do customers and pharmacists experience generic substitution?
L Gill, A Helkkula, N Cobelli, L White
International journal of pharmaceutical and healthcare marketing 4 (4), 375-395, 2010
Service experience in an innovation context
A Helkkula
Svenska handelshögskolan, 2010
Understanding and advancing service experience co-creation
E Jaakkola, A Helkkula, L Aarikka-Stenroos
Journal of Service Management 26 (2), 2015
Transformative hospitality services: A conceptualization and development of organizational dimensions
AS Gallan, S Kabadayi, F Ali, A Helkkula, L Wu, Y Zhang
Journal of Business Research 134, 171-183, 2021
Virtually speaking-customer to customer communication in blogs
C Kelleher, A Helkkula
Journal of Applied Management and Entrepreneurship 15 (3), 4, 2010
Service innovation as an experience: differences between employee and user narratives
A Helkkula, M Holopainen
User-based innovation in services, 2011
Using neo-animism to revisit actors for Sustainable Development Goals (SDGs) in SD logic
A Helkkula, EJ Arnould
Journal of Business Research 149, 860-868, 2022
From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)
A Helkkula, M Pihlström, M Kelleher
E. Gummesson, Proceeding Acts, the 2009 Naples Forum On Services, 2009
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