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Theodore J. Noseworthy
Theodore J. Noseworthy
Professor of Marketing, Schulich School of Business
Verified email at schulich.yorku.ca - Homepage
Title
Cited by
Cited by
Year
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
A Sundar, TJ Noseworthy
Journal of Marketing 78 (5), 138-151, 2014
2512014
Isolated environmental cues and product efficacy penalties: The color green and eco-labels
E Pancer, L McShane, TJ Noseworthy
Journal of business ethics 143, 159-177, 2017
1972017
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
TJ Noseworthy, R Trudel
Journal of Marketing Research 48 (6), 1008-1019, 2011
1852011
The Role of Arousal in Congruity-Based Product Evaluation
TJ Noseworthy, F Di Muro, KB Murray
Journal of Consumer Research 41 (4), 1108-1126, 2014
1692014
The Role of Network Centrality in the Flow of Consumer Influence
SHM Lee, J Cotte, TJ Noseworthy
Journal of Consumer Psychology 20 (1), 66-77, 2010
1572010
Too Exciting to Fail, too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
A Sundar, TJ Noseworthy
Journal of Consumer Research 43 (1), 44-67, 2016
1512016
Money isn’t everything, but it helps if it doesn’t look used: How the physical appearance of money influences spending
F Di Muro, TJ Noseworthy
Journal of Consumer Research 39 (6), 1330-1342, 2013
1152013
How readability shapes social media engagement
E Pancer, V Chandler, M Poole, TJ Noseworthy
Journal of Consumer Psychology 29 (2), 262-270, 2019
1012019
A Comparison of Ambient Casino Sound and Music: Effects on Dissociation and on Perceptions of Elapsed Time While Playing Slot Machines
TJ Noseworthy, K Finlay
Journal of Gambling Studies 25 (3), 331-342, 2009
962009
The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products
TJ Noseworthy, J Cotte, SHM Lee
Journal of Consumer Research 38 (2), 358-375, 2011
842011
Contrasting Rule-based and Similarity-based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization
TJ Noseworthy, MR Goode
Journal of Consumer Psychology 21 (3), 362-371, 2011
462011
How context shapes category inferences and attribute preference for new ambiguous products
TJ Noseworthy, J Wang, T Islam
Journal of Consumer Psychology 22 (4), 529-544, 2012
452012
Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About it.
ST Hingston, TJ Noseworthy
Journal of Marketing 82 (5), 125-140, 2018
402018
From a Commodity to an Experience: The Moderating Role of Thematic Positioning on Congruity‐based Product Judgment
TJ Noseworthy, K Finlay, T Islam
Psychology and Marketing 27 (5), 465-486, 2010
392010
On the epidemic of food waste: Idealized prototypes and the aversion to misshapen fruits and vegetables
ST Hingston, TJ Noseworthy
Food Quality and Preference 86, 103999, 2020
362020
Asymmetric consequences of radical innovations on category representations of competing brands
CK Bagga, TJ Noseworthy, N Dawar
Journal of Consumer Psychology 26 (1), 29-39, 2016
352016
Does Dirty Money Influence Product Valuations?
C Galoni, TJ Noseworthy
Journal of Consumer Psychology 25 (2), 304-310, 2015
342015
If You Can’t See the Forest for the Trees, You Might Just Cut Down the Forest: The Perils of Forced Choice on “Seemingly” Unethical Decision-Making
MO Wood, TJ Noseworthy, SR Colwell
Journal of Business Ethics 118 (3), 515-527, 2013
342013
When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products
TJ Noseworthy, KB Murray, F Di Muro
Journal of Consumer Research 44 (6), 1379-1396, 2018
322018
Compensating for innovation: Extreme product incongruity encourages consumers to affirm unrelated consumption schemas
N Taylor, TJ Noseworthy
Journal of Consumer Psychology 30 (1), 77-95, 2020
272020
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