Theodore J. Noseworthy
Theodore J. Noseworthy
Associate Professor, Schulich School of Business
Verified email at - Homepage
Cited by
Cited by
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
A Sundar, TJ Noseworthy
Journal of Marketing 78 (5), 138-151, 2014
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
TJ Noseworthy, R Trudel
Journal of Marketing Research 48 (6), 1008-1019, 2011
The Role of Network Centrality in the Flow of Consumer Influence
SHM Lee, J Cotte, TJ Noseworthy
Journal of Consumer Psychology 20 (1), 66-77, 2010
The Role of Arousal in Congruity-Based Product Evaluation
TJ Noseworthy, F Di Muro, KB Murray
Journal of Consumer Research 41 (4), 1108-1126, 2014
Too Exciting to Fail, too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
A Sundar, TJ Noseworthy
Journal of Consumer Research 43 (1), 44-67, 2016
Money isn’t everything, but it helps if it doesn’t look used: How the physical appearance of money influences spending
F Di Muro, TJ Noseworthy
Journal of Consumer Research 39 (6), 1330-1342, 2013
Isolated environmental cues and product efficacy penalties: The color green and eco-labels
E Pancer, L McShane, TJ Noseworthy
Journal of Business Ethics 143 (1), 159-177, 2017
A Comparison of Ambient Casino Sound and Music: Effects on Dissociation and on Perceptions of Elapsed Time While Playing Slot Machines
TJ Noseworthy, K Finlay
Journal of Gambling Studies 25 (3), 331-342, 2009
The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products
TJ Noseworthy, J Cotte, SHM Lee
Journal of Consumer Research 38 (2), 358-375, 2011
How context shapes category inferences and attribute preference for new ambiguous products
TJ Noseworthy, J Wang, T Islam
Journal of Consumer Psychology 22 (4), 529-544, 2012
Contrasting Rule-based and Similarity-based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization
TJ Noseworthy, MR Goode
Journal of Consumer Psychology 21 (3), 362-371, 2011
From a Commodity to an Experience: The Moderating Role of Thematic Positioning on Congruity‐based Product Judgment
TJ Noseworthy, K Finlay, T Islam
Psychology and Marketing 27 (5), 465-486, 2010
Does Dirty Money Influence Product Valuations?
C Galoni, TJ Noseworthy
Journal of Consumer Psychology 25 (2), 304-310, 2015
Asymmetric consequences of radical innovations on category representations of competing brands
CK Bagga, TJ Noseworthy, N Dawar
Journal of Consumer Psychology 26 (1), 29-39, 2016
If You Can’t See the Forest for the Trees, You Might Just Cut Down the Forest: The Perils of Forced Choice on “Seemingly” Unethical Decision-Making
MO Wood, TJ Noseworthy, SR Colwell
Journal of Business Ethics 118 (3), 515-527, 2013
How readability shapes social media engagement
E Pancer, V Chandler, M Poole, TJ Noseworthy
Journal of Consumer Psychology 29 (2), 262-270, 2019
When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products
TJ Noseworthy, KB Murray, F Di Muro
Journal of Consumer Research 44 (6), 1379-1396, 2018
Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About it.
ST Hingston, TJ Noseworthy
Journal of Marketing 82 (5), 125-140, 2018
Supersize my chances: Promotional lotteries impact product size choices
N Taylor, TJ Noseworthy, E Pancer
Journal of Consumer Psychology 29 (1), 79-88, 2019
How inferred contagion biases dispositional judgments of others
ST Hingston, JF McManus, TJ Noseworthy
Journal of Consumer Psychology 27 (2), 195-206, 2017
The system can't perform the operation now. Try again later.
Articles 1–20