Bruce Cooil
Bruce Cooil
Richmond Professor of Management, Emeritus, Vanderbilt University
Verified email at - Homepage
Cited by
Cited by
Reliability measures for qualitative data: Theory and implications
RT Rust, B Cooil
Journal of marketing research 31 (1), 1-14, 1994
Identification of patients at increased risk of first unheralded acute myocardial infarction by electron-beam computed tomography
P Raggi, TQ Callister, B Cooil, ZX He, NJ Lippolis, DJ Russo, A Zelinger, ...
Circulation 101 (8), 850-855, 2000
A longitudinal analysis of customer satisfaction and share of wallet: Investigating the moderating effect of customer characteristics
B Cooil, TL Keiningham, L Aksoy, M Hsu
Journal of marketing 71 (1), 67-83, 2007
Coronary artery disease: improved reproducibility of calcium scoring with an electron-beam CT volumetric method.
TQ Callister, B Cooil, SP Raya, NJ Lippolis, DJ Russo, P Raggi
Radiology 208 (3), 807-814, 1998
Effect of HMG-CoA reductase inhibitors on coronary artery disease as assessed by electron-beam computed tomography
TQ Callister, P Raggi, B Cooil, NJ Lippolis, DJ Russo
New England Journal of Medicine 339 (27), 1972-1978, 1998
The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet
TL Keiningham, B Cooil, L Aksoy, TW Andreassen, J Weiner
Managing service quality: An international Journal 17 (4), 361-384, 2007
A longitudinal examination of net promoter and firm revenue growth
TL Keiningham, B Cooil, TW Andreassen, L Aksoy
Journal of Marketing 71 (3), 39-51, 2007
The long-term stock market valuation of customer satisfaction
L Aksoy, B Cooil, C Groening, TL Keiningham, A Yalçın
Journal of Marketing 72 (4), 105-122, 2008
Use of electron beam tomography data to develop models for prediction of hard coronary events
P Raggi, B Cooil, TQ Callister
American heart journal 141 (3), 375-382, 2001
Progression of coronary calcium on serial electron beam tomographic scanning is greater in patients with future myocardial infarction
P Raggi, B Cooil, LJ Shaw, J Aboulhson, J Takasu, M Budoff, TQ Callister
The American journal of cardiology 92 (7), 827-829, 2003
Linking customer loyalty to growth
TL Keiningham, L Aksoy, B Cooil, TW Andreassen
mIt Sloan management review 49 (4), 51, 2008
A holistic examination of Net Promoter
TL Keiningham, L Aksoy, B Cooil, TW Andreassen, L Williams
Journal of Database Marketing & Customer Strategy Management 15 (2), 79-90, 2008
Progression of coronary artery calcium and occurrence of myocardial infarction in patients with and without diabetes mellitus
P Raggi, B Cooil, C Ratti, TQ Callister, M Budoff
Hypertension 46 (1), 238-243, 2005
Should recommendation agents think like people?
L Aksoy, PN Bloom, NH Lurie, B Cooil
Journal of Service Research 8 (4), 297-315, 2006
Approaches to customer segmentation
B Cooil, L Aksoy, TL Keiningham
Journal of Relationship Marketing 6 (3-4), 9-39, 2008
A longitudinal examination of customer commitment and loyalty
B Lariviere, T L. Keiningham, B Cooil, L Aksoy, E C. Malthouse
Journal of Service Management 25 (1), 75-100, 2014
Cross-validation for prediction
B Cooil, RS Winer, DL Rados
Journal of Marketing Research 24 (3), 271-279, 1987
Customer loyalty isn’t enough. Grow your share of wallet
TL Keiningham, L Aksoy, A Buoye, B Cooil
Harvard Business Review 89 (10), 29-31, 2011
Call center satisfaction and customer retention in a co‐branded service context
TL Keiningham, L Aksoy, T Wallin Andreassen, B Cooil, BJ Wahren
Managing Service Quality: An International Journal 16 (3), 269-289, 2006
Perceptions are relative: an examination of the relationship between relative satisfaction metrics and share of wallet
TL Keiningham, B Cooil, EC Malthouse, B Lariviere, A Buoye, L Aksoy, ...
Journal of Service Management 26 (1), 2-43, 2015
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