R. Venkatesh
R. Venkatesh
Professor of Marketing, Katz School of Business, University of Pittsburgh
Verified email at katz.pitt.edu - Homepage
TitleCited byYear
Optimal bundling and pricing under a monopoly: Contrasting complements and substitutes from independently valued products
R Venkatesh, W Kamakura
The Journal of business 76 (2), 211-231, 2003
A probabilistic approach to pricing a bundle of products or services
R Venkatesh, V Mahajaim
Journal of Marketing Research 30 (4), 494-508, 1993
Influence strategies in buying centers
R Venkatesh, AK Kohli, G Zaltman
Journal of Marketing 59 (4), 71-82, 1995
Products with branded components: An approach for premium pricing and partner selection
R Venkatesh, V Mahajan
Marketing Science 16 (2), 146-165, 1997
Reservation price as a range: An incentive-compatible measurement approach
T Wang, R Venkatesh, R Chatterjee
Journal of Marketing Research 44 (2), 200-213, 2007
Dynamic co-marketing alliances: When and why do they succeed or fail?
R Venkatesh, V Mahajan, E Muller
International Journal of Research in Marketing 17 (1), 3-31, 2000
Proactive postsales service: when and why does it pay off?
G Challagalla, R Venkatesh, AK Kohli
Journal of Marketing 73 (2), 70-87, 2009
11 The design and pricing of bundles: a review of normative guidelines and practical approaches
R Venkatesh, V Mahajan
Handbook of pricing research in marketing 232, 2009
Optimal bundling of technological products with network externality
A Prasad, R Venkatesh, V Mahajan
Management Science 56 (12), 2224-2236, 2010
Marketing modeling for e-business
V Mahajan, R Venkatesh
International Journal of Research in Marketing 17 (2-3), 215-225, 2000
Bundling, unbundling, and pricing of multiform products: The case of magazine content
R Venkatesh, R Chatterjee
Journal of Interactive Marketing 20 (2), 21-40, 2006
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines
CE Newmeyer, R Venkatesh, R Chatterjee
Journal of the Academy of Marketing Science 42 (2), 103-118, 2014
Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers
A Prasad, R Venkatesh, V Mahajan
International Journal of Research in Marketing 32 (1), 1-8, 2015
Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance
R Venkatesh, G Challagalla, AK Kohli
Journal of the Academy of Marketing Science 29 (3), 238-254, 2001
Optimal bundling strategies in multiobject auctions of complements or substitutes
R Subramaniam, R Venkatesh
Marketing Science 28 (2), 264-273, 2009
Research note—sole entrant, co-optor, or component supplier: Optimal end-product strategies for manufacturers of proprietary component brands
R Venkatesh, P Chintagunta, V Mahajan
Management science 52 (4), 613-622, 2006
Thermal, corrosion and wear analysis of copper based metal matrix composites reinforced with alumina and graphite
R Venkatesh, VS Rao
Defence Technology 14 (4), 346-355, 2018
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5 (1-2), 107-120, 2018
Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness
A Prasad, R Venkatesh, V Mahajan
Quantitative Marketing and Economics 15 (4), 341-368, 2017
A typology of brand alliances and consumer awareness of brand alliance integration
CE Newmeyer, R Venkatesh, JA Ruth, R Chatterjee
Marketing Letters 29 (3), 275-289, 2018
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