| Knowledge is power: Why public knowledge matters to charities MA Bourassa, AC Stang International Journal of Nonprofit and Voluntary Sector Marketing 21 (1), 13-30, 2016 | 42 | 2016 |
| How Philip Kotler has helped to shape the field of marketing MA Bourassa, PH Cunningham, JM Handelman European Business Review 19 (2), 174-192, 2007 | 39 | 2007 |
| How Philip Kotler has helped to shape the field of marketing MA Bourassa, PH Cunningham, JM Handelman European Business Review 19 (2), 174-192, 2007 | 39 | 2007 |
| Exploring perceptions of credible science among policy stakeholder groups: Results of focus group discussions about nuclear energy L Berdahl, M Bourassa, S Bell, J Fried Science Communication 38 (3), 382-406, 2016 | 32 | 2016 |
| Stakeholder marketing and the organizational field: The role of institutional capital and ideological framing JM Handelman, PH Cunningham, MA Bourassa Journal of Public Policy & Marketing 29 (1), 27-37, 2010 | 26 | 2010 |
| Support, opposition, emotion and contentious issue risk perception M Bourassa, K Doraty, L Berdahl, J Fried, S Bell International Journal of Public Sector Management 29 (2), 201-216, 2016 | 21 | 2016 |
| Respect in buyer/seller relationships MA Bourassa, PH Cunningham, L Ashworth, J Handelman Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018 | 16 | 2018 |
| Inferred respect: a critical ingredient in customer satisfaction L Ashworth, MA Bourassa European Journal of Marketing 54 (10), 2447-2476, 2020 | 15 | 2020 |
| Marketing as a response to paradox and norms in the 1960s and 1970s MA Bourassa, PH Cunningham, JM Handelman Journal of Historical Research in Marketing 5 (1), 47-70, 2013 | 6 | 2013 |
| Engaging with the enemy: Understanding adversarial stakeholder processes and outcomes M Bourassa, P Cunningham A stakeholder approach to corporate social responsibility, 75-94, 2016 | 3 | 2016 |
| The Meaning and Impact of Respect in the context of business-to-business marketing relationships MA Bourassa Queen's University, 2009 | 3 | 2009 |
| Behind the Veil: Insights and Influences on Kotler's Contrubtions to Marketing Thought M Bourassa, P Cunningham Proceedings of the Conference on Historical Analysis and Research in …, 2005 | 3 | 2005 |
| Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ... Journal of Consumer Affairs 56 (3), 1220-1243, 2022 | 2 | 2022 |
| Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD MA Bourassa, WH Murphy Journal of Historical Research in Marketing 1 (1), 171-177, 2009 | 2 | 2009 |
| Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract M Bourassa, C Caldara, A Helme-Guizon, M LaBarge Academy of Marketing Science Annual Conference-World Marketing Congress, 351-352, 2021 | 1 | 2021 |
| Formal and Informal Contracting in Inter Organizational Relationships: Integrating Respect, Emotion, and Citizenship Behaviors into Business-To-Business Marketing Relationships MA Bourassa, PH Cunningham, L Ashworth AMA Summer Educators' Conference Proceedings, 2011 | 1 | 2011 |
| Digital exchange compromises MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ... WILEY-BLACKWELL, 2022 | | 2022 |
| Stakeholders and Science, Communication and Coping: An Abstract N Bolen, M Bourassa Academy of Marketing Science Annual Conference, 517-518, 2020 | | 2020 |
| Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract A Helme-Guizon, M Bourassa, M LaBarge Academy of Marketing Science Annual Conference, 253-254, 2020 | | 2020 |
| The Role of Respect in Science Communication and Knowledge Transfer: An Abstract M Bourassa, R Graumans, L Berdahl Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
Peggy H. CunninghamProfessor, Marketing and CSR, Dalhousie UniversityVerified email at dal.ca
