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Maureen Bourassa
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Knowledge is power: Why public knowledge matters to charities
MA Bourassa, AC Stang
International Journal of Nonprofit and Voluntary Sector Marketing 21 (1), 13-30, 2016
452016
How Philip Kotler has helped to shape the field of marketing
MA Bourassa, PH Cunningham, JM Handelman
European Business Review 19 (2), 174-192, 2007
392007
How Philip Kotler has helped to shape the field of marketing
MA Bourassa, PH Cunningham, JM Handelman
European Business Review 19 (2), 174-192, 2007
392007
Exploring perceptions of credible science among policy stakeholder groups: Results of focus group discussions about nuclear energy
L Berdahl, M Bourassa, S Bell, J Fried
Science Communication 38 (3), 382-406, 2016
332016
Support, opposition, emotion and contentious issue risk perception
M Bourassa, K Doraty, L Berdahl, J Fried, S Bell
International Journal of Public Sector Management 29 (2), 201-216, 2016
242016
Stakeholder marketing and the organizational field: The role of institutional capital and ideological framing
JM Handelman, PH Cunningham, MA Bourassa
Journal of Public Policy & Marketing 29 (1), 27-37, 2010
222010
Inferred respect: a critical ingredient in customer satisfaction
L Ashworth, MA Bourassa
European Journal of Marketing 54 (10), 2447-2476, 2020
182020
Respect in buyer/seller relationships
MA Bourassa, PH Cunningham, L Ashworth, J Handelman
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018
172018
Marketing as a response to paradox and norms in the 1960s and 1970s
MA Bourassa, PH Cunningham, JM Handelman
Journal of Historical Research in Marketing 5 (1), 47-70, 2013
62013
Engaging with the enemy: Understanding adversarial stakeholder processes and outcomes
M Bourassa, P Cunningham
A stakeholder approach to corporate social responsibility, 75-94, 2016
32016
The Meaning and Impact of Respect in the context of business-to-business marketing relationships
MA Bourassa
Queen's University, 2009
32009
Behind the Veil: Insights and Influences on Kotler's Contrubtions to Marketing Thought
M Bourassa, P Cunningham
Proceedings of the Conference on Historical Analysis and Research in …, 2005
32005
Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle
MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ...
Journal of Consumer Affairs 56 (3), 1220-1243, 2022
22022
Lost and found: Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD
MA Bourassa, WH Murphy
Journal of Historical Research in Marketing 1 (1), 171-177, 2009
22009
Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract
M Bourassa, C Caldara, A Helme-Guizon, M LaBarge
Academy of Marketing Science Annual Conference-World Marketing Congress, 351-352, 2021
12021
Formal and Informal Contracting in Inter Organizational Relationships: Integrating Respect, Emotion, and Citizenship Behaviors into Business-To-Business Marketing Relationships
MA Bourassa, PH Cunningham, L Ashworth
AMA Summer Educators' Conference Proceedings, 2011
12011
Social License to Operate (SLO): Private governance and barriers to community engagement
K Deonandan, J Schoenfeld, A Salim, M Bourassa
The Extractive Industries and Society 17, 101404, 2024
2024
Digital exchange compromises
MC LaBarge, KL Walker, CN Azzari, M Bourassa, J Catlin, S Finkelstein, ...
WILEY-BLACKWELL, 2022
2022
Stakeholders and Science, Communication and Coping: An Abstract
N Bolen, M Bourassa
Academy of Marketing Science Annual Conference, 517-518, 2020
2020
Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract
A Helme-Guizon, M Bourassa, M LaBarge
Academy of Marketing Science Annual Conference, 253-254, 2020
2020
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