| Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory HK Bang, AE Ellinger, J Hadjimarcou, PA Traichal Psychology & Marketing 17 (6), 449-468, 2000 | 1063 | 2000 |
| Key factors for successful export performance for small firms LE Brouthers, G Nakos, J Hadjimarcou, KD Brouthers Journal of International Marketing 17 (3), 21-38, 2009 | 387 | 2009 |
| Generic product strategies for emerging market exports into triad nation markets: A mimetic isomorphism approach LE Brouthers, E O'Donnell, J Hadjimarcou Journal of Management Studies 42 (1), 225-245, 2005 | 235 | 2005 |
| Building successful export business relationships: A behavioral perspective LC Leonidou, CS Katsikeas, J Hadjimarcou Journal of International Marketing 10 (3), 96-115, 2002 | 226 | 2002 |
| A scale for measuring advertisement-evoked mental imagery DW Miller, J Hadjimarcou, A Miciak Journal of Marketing Communications 6 (1), 1-20, 2000 | 126 | 2000 |
| Bulgarian consumers’ perceptions of products made in Asia Pacific LC Leonidou, J Hadjimarcou, A Kaleka, GT Stamenova International Marketing Review 16 (2), 126-142, 1999 | 118 | 1999 |
| Assessing the greenness of environmental advertising claims made by multinational industrial firms LC Leonidou, CN Leonidou, JS Hadjimarcou, I Lytovchenko Industrial marketing management 43 (4), 671-684, 2014 | 80 | 2014 |
| Global product stereotypes and heuristic processing: The impact of ambient task complexity J Hadjimarcou, MY Hu Psychology & Marketing 16 (7), 583-612, 1999 | 59 | 1999 |
| Maquiladoras in the 21st century: Six strategies for success J Hadjimarcou, LE Brouthers, JP McNicol, DE Michie Business Horizons 56 (2), 207-217, 2013 | 43 | 2013 |
| The impact of socioemotional wealth on decline-stemming strategies of family firms G Laffranchini, JS Hadjimarcou, SH Kim Entrepreneurship Theory and Practice 44 (2), 185-210, 2020 | 41 | 2020 |
| Betrayal in buyer–seller relationships: Exploring its causes, symptoms, forms, effects, and therapies LC Leonidou, B Aykol, J Hadjimarcou, D Palihawadana Psychology & Marketing 35 (5), 341-356, 2018 | 32 | 2018 |
| Case study: strategic alliances in international franchising‐the entry of Silver Streak Restaurant Corporation into Mexico J Hadjimarcou, JW Barnes Journal of Consumer Marketing 15 (6), 598-607, 1998 | 32 | 1998 |
| An analysis of US small and medium‐sized manufacturers' international business relationships LC Leonidou, JS Kaminarides, J Hadjimarcou Thunderbird International Business Review 46 (5), 545-573, 2004 | 25 | 2004 |
| A cross‐national and cross‐generational study of consumer acculturation to advertising appeals FR Jimenez, J Hadjimarcou, ME Barua, DA Michie International Marketing Review 30 (5), 418-439, 2013 | 24 | 2013 |
| MNE home country cultural norms and conflict strategy fit in transnational business contract disputes GO White III, J Hadjimarcou, S Fainshmidt, RA Posthuma International Business Review 22 (3), 554-567, 2013 | 24 | 2013 |
| An examination of categorisation and stereotyping heuristics in global product evaluations J Hadjimarcou, MY Hu Journal of Marketing Management 15 (5), 405-433, 1999 | 24 | 1999 |
| The first turnaround response of family firms in a crisis situation G Laffranchini, J Hadjimarcou, SH Kim Journal of Family Business Strategy, 100434, 2022 | 17 | 2022 |
| Retailing to foreign national consumers in the border zone: The impact of currency devaluation and cross-border competition J Hadjimarcou, JW Barnes Journal of Global Marketing 11 (3), 85-106, 1997 | 17 | 1997 |
| User-generated content as word-of-mouth E Ramirez, R Gau, J Hadjimarcou, Z Xu Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018 | 16 | 2018 |
| An investigation of informational versus emotional advertising appeals during life transitions J Hadjimarcou International Journal of Management and Marketing Research 5 (1), 55-65, 2012 | 16 | 2012 |
Leonidas C. LeonidouProfessor of Marketing, University of CyprusAdresse e-mail validée de ucy.ac.cy
