| Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self L Malär, H Krohmer, WD Hoyer, B Nyffenegger Journal of marketing 75 (4), 35-52, 2011 | 1988 | 2011 |
| When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage A Kähr, B Nyffenegger, H Krohmer, WD Hoyer Journal of marketing 80 (3), 25-41, 2016 | 307 | 2016 |
| Implementing an intended brand personality: a dyadic perspective L Malär, B Nyffenegger, H Krohmer, WD Hoyer Journal of the Academy of Marketing Science 40, 728-744, 2012 | 182 | 2012 |
| Service brand relationship quality: hot or cold? B Nyffenegger, H Krohmer, WD Hoyer, L Malaer Journal of Service Research 18 (1), 90-106, 2015 | 180 | 2015 |
| The fit between brand personality and consumer’s self: the importance of self-congruence for brand performance H Krohmer, L Malär, B Nyffenegger Marketing Theory and Applications, 172, 2007 | 18 | 2007 |
| How should retailers deal with consumer sabotage of a manufacturer brand? B Nyffenegger, A Kähr, H Krohmer, WD Hoyer Journal of the Association for Consumer Research 3 (3), 379-395, 2018 | 6 | 2018 |
| Performance implications of emotional versus cognitive brand relationship quality: An empirical study of frequent fliers in the Airline industry B Nyffenegger, L Malaer, H Krohmer Marketing Theory and Applications 65, 2010 | 6 | 2010 |
| Beliefs and feelings in consumer-brand relationships: Two components of brand relationship quality B Nyffenegger, LA Malär, H Krohmer | 6 | 2010 |
| The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance H Krohmer, LA Malär, WD Hoyer, B Nyffenegger American Marketing Association AMA, 2009 | 6 | 2009 |
| Characteristics of cult brands LA Malär, B Nyffenegger, B Grohmann, H Krohmer European Marketing Academy, 2010 | 4 | 2010 |
| When consumer brand sabotage harms other consumers relationship with the brand A Kähr, B Nyffenegger, H Krohmer, WD Hoyer ACR North American Advances, 2018 | 2 | 2018 |
| The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues H Krohmer, LA Malär, B Nyffenegger European Marketing Academy, 2006 | 2 | 2006 |
| A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | 1 | 2020 |
| Managing brand personality: Antecedents and consequences LA Malär, B Nyffenegger | 1 | 2010 |
| Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken M Wiederkehr, B Nyffenegger VDM Verlag Dr. Müller, 2009 | 1 | 2009 |
| A Typology of Consumer Brand Defenders CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2020 |
| Brand Defense durch die Community–Wenn Konsumenten und Konsumentinnen Marken verteidigen CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
| What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
| When Consumer Brand Sabotage Harms Other Consumers' Relationship with the Brand A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2018 |
| Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers? A Giuffredi-Kähr, B Nyffenegger, H Krohmer, W Hoyer | | 2017 |
